Quaker Chemical needed to make an impact on employees with the unveiling of the company’s new branding. FMP helped in several important ways. Our team provided staging, lighting, audio, and video production to turn an empty space at Quaker’s headquarters into the site of the event. The presentation was captured on video and streamed live by FMP to Quaker offices globally. Complete with slide presentations, a video roll-in, and interactive Q&A features, this method of delivery provided an affordable yet engaging way to include staff from all over the world.
Because the event was global, time and language barriers also had to be surmounted. With an increasing focus in China, Quaker needed to provide the best viewing experience possible for this region. To accomplish this, FMP Languages produced a Mandarin voice track to dub over the original English. This version of the event was re-webcast in its entirety during China’s morning shift – less than 12 hours after the original English webcast.
