« View all Training & Education

Temple University Campus Safety Services

 

The Challenge

Temple University’s Campus Safety Services department turned to FMP for marketing communications tools to raise awareness of their security mission for employees, students and parents. Temple wanted to reach target audiences anywhere they may be with an engaging piece that conveyed its high-tech readiness and deep concern for those on campus.

The Solution

Beginning with a proactive consultation, where goals were clearly defined, The Resulting video featured scenic campus shots, interactions between officers and students, student testimonials and statements from Temple safety leaders. It can be presented at events, handed out or mailed as a CD, and streamed on the new interactive, brand-enhancing website by FMP.

The Result

By clearly identifying its target audience and focusing the message, Temple University was able to promote security awareness while projecting a positive image of the campus.