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One BDP Overview
The Challenge
BDP International wanted a video to share with prospective and current employees, partners and clients that defined the history, values, and value proposition of the company and enforce a strong brand identity both inside and outside the company. It needed to support an initiative to create unity, mutual understanding, and a common bond for BDP's diverse workforce.
The Solution
FMP created a program helping to define the BDP brand and support the "One BDP" initiative, scripting, designing, shooting and editing a video program combining interviews with BDP executives and line employees from around the world, all presented using a unique framework incorporating 3D graphic animation to present the company in a compelling, current fashion. FMP also provided BDP with DVD, CD and web distribution of the video.
The Result
FMP’s program included creative and technical elements fused together to provide a complete solution for BDP.