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Simmons, an innovator in bedding technology, needed to highlight its product line and the unique manufacturing processes that differentiate it from its competition for retail sales teams worldwide, as an alternative to on-site factory tours. It hired FMP to create an interesting, entertaining and informative program that would be easy to view in a variety of settings.
The initial concept of a factory tour video with voice-over narration evolved into an interactive DVD with several program segments, accessed by a simple interface and viewable on any computer and with the option of projecting onto a screen for group meetings. FMP’s 1-Voice department translated the interactive DVD (voice and graphics) into Spanish.
FMP developed a basic idea into an effective marketing tool, saving the client the cost of on-site facility tours and delivering focused, on-brand messaging to retailers with ease and efficiency – in English and Spanish.
