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SAP Retail is an ERP/CRM/SCM software solution configured specifically for the retail industry. The marketing team behind SAP Retail wanted a video program to use on the web and in live presentations that would provide an overview of the product benefits and highlight customer testimonials.
Marketing an intangible product like software was accomplished most effectively by focusing on how the product improves processes and businesses. This is why FMP devised a way to visually illustrate intangibles, portraying how the product helps retailers better manage their customer relationships. Scriptwriting enabled FMP to incorporate the main benefits through voice- over commentary and excerpts from interviews FMP shot of customers, providing valuable third-party endorsement for the product.
The FMP Solution legitimized the client’s product through real world users of the product via on-camera testimonials.
