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DuPont’s Storm Room

 

The Challenge

The Challenge for DuPont Building Innovations’ StormRoom™ with Kevlar™ product was raising and maintaining awareness for home builders, general contractors, and end-users. FMP was hired to design a video to be shown at trade shows and used as collateral for distributors that echoed the look of existing marketing materials, incorporated existing footage, demonstrated its technological sophistication and connected emotionally with the audience.

The Solution

FMP designed program to emphasize the product’s life-saving properties and ability to fit into any floor plan, and to promote the ease of installation and other construction-related topics. FMP provided scriptwriting, creative direction, asset research / acquisition, video production and post-production management, providing all relevant services, as well as voice-over narration and music direction for the video, a tape master and CD duplication.

The Result

This award-winning program surpassed the goals and served as a single, general program that could be applied to a variety of audiences.