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The Philadelphia Convention and Visitors Bureau (PCVB) turned to FMP to design and produce a promotional video presentation to help market the city, its Convention Center and conventions in Philadelphia to convention planners. It needed to convey the image of Philadelphia as a fun, safe, easy-to-travel-to, with a rich selection of first-class attractions. It needed to be designed in a way that would permit customizing for the target audience.
FMP created a video program to be presented at events; handed out or mailed on CD; and streamed from a website. It included compelling views of the city and the convention center with testimonials from satisfied customers woven into the program. FMP designed the program so that the logo of the target audience could be integrated into the program.
FMP’s proactive consulting helped PCVB articulate their goals and define their audience in order for FMP to create an engaging video.
