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SAP The CIO Dream

 

The Challenge

This video was commissioned by the Sales Development organization within SAP because it wanted a video program to show during live sales training sessions with its commissioned account executives and as a digital media file to be presented to customers and prospects during on-site meetings. The goal of both programs was to point out weaknesses in one of SAP’s chief competitors, and to do so in a fun, entertaining and memorable way.

The Solution

Working from an initial “raw” idea from SAP, FMP developed the project from script to screen. Key components of The Solution included development of concept, script writing, casting, art direction, production planning, management and direction of the shoot, all post-production, including editing, graphics, sound effects and original music.

The Result

The video was delivered on-time and on-budget to high praise from the client and many top executives within the corporation.