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Changing How Children Grow Up in America

 

The Challenge

 
The client, Big Brothers Big Sisters, wanted to develop a video to kick off their annual employees meeting. The goal of the video was to move and inspire Big Brothers Big Sisters employees, reminding them of their mission and of the impact that they can have on Littles’ lives. However, the client was unsure of exactly how to achieve this, and turned to FMP’s experienced team for guidance.

The Solution

Keeping the client’s overall goal in mind, the FMP team developed a video that effectively told BBBS’s story using powerful imagery, an informative and poignant script, and actors that accurately portrayed Bigs and Littles in the program. FMP’s production crew shot scenes in various locations around the region. Next, the post-production team incorporated client provided assets, animation, graphics, music and a voiceover.

The Result

The end result of this engagement was a powerful video that was effective at reinforcing the Big Brothers Big Sisters mission and the importance of the employees’ dedication. The client was thrilled and thought the video executed well on their objectives. The video also achieved a Silver Telly Award, one of the industry’s highest honors.