﻿<?xml version="1.0" encoding="utf-8"?><feed xmlns="http://www.w3.org/2005/Atom"><title type="text">News</title><subtitle type="text"></subtitle><id>FMP Media Solutions1</id><updated>2011-08-31T14:31:11-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/feeds/news.xml" /><entry><id>News6</id><title type="text">FMP Completes Production on Big Brothers Big Sisters 2008 National Conference</title><updated>2008-06-23T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-23-2008-fmp-completes-production-on-big-brothers-big-sisters-2008-national-conference" /><content type="html">
		&lt;b&gt;Conshohocken, PA, June 23, 2008&lt;/b&gt; – FMP, an award-winning creator of content and technology
communications solutions, has just finished production on the 2008 National Conference for Big
Brothers Big Sisters, a non-profit organization that promotes and facilitates mentoring
partnerships between volunteer adults and children in need. Big Brothers Big Sisters vets its
mentor candidates through testing and training, then matches successful mentoring candidates
with the right children to ensure fruitful relationships.&lt;br /&gt;&lt;br /&gt;The Big Brothers Big Sisters National Conference is the organization's premier event of the year.
This year, the organization wanted to turn its strategic focus from "What We Do" to "What We
Achieve", and to accentuate the urgent and relevant need for its services in these modern times.&lt;br /&gt;&lt;br /&gt;The change in Big Brothers Big Sisters’ strategic focus needed to be communicated to local
chapters at the 2008 national conference of CEOs, in a powerful, emotional way. FMP partnered
with Planning Factory International to produce the Conference. Big Brothers Big Sisters also called
upon FMP to create several associated videos to help the organization connect with its audience.&lt;br /&gt;&lt;br /&gt;The FMP team incorporated extensive research into the event production and video preproduction
phases to ensure that sessions flowed smoothly from beginning to end. FMP’s
responsive team employed a holistic approach to the meeting which incorporated Event
Production; seven video productions; video and graphics projection; lighting, stage and sound
system design; recording of the event itself; and post-production of all materials utilizing a team
of FMP producers and editors.&lt;br /&gt;&lt;br /&gt;One of the most vital pieces of FMP’s work on the Conference was in producing impactful video
pieces that effectively conveyed the messages that Big Brothers Big Sisters needed to
communicate. FMP produced a total of seven videos for the conference.&lt;br /&gt;&lt;br /&gt;For the opening video, FMP worked closely with the organization to determine a creative
approach that conveyed the power of the new message in an instantly accessible way. In addition
to the opening video, other pieces ranged from candid interviews with local agency CEOs and
volunteers to video 'walk up' introductions for celebrity guest speakers. Through a mix of stirring
performances from child actors, strategic use of 'street life' scenes and striking statistical figures,
the resulting videos were – in and of themselves – a call to action.&lt;br /&gt;&lt;br /&gt;FMP provided an array of services around the production of the videos including pre-production
research, production coordination and music licensing. FMP filmed child actors on location in and
around the Philadelphia area and traveled to multiple cities (i.e., New Orleans, Dallas and Las
Vegas) to tape video interviews with local CEOs and volunteers.&lt;br /&gt;&lt;br /&gt;In the FMP-produced opening video, the client now has a powerful and persuasive presentation,
with extended life beyond the conference through direct distribution to local Big Brothers Big
Sisters chapters. The entire suite of videos were well-received by the organization’s audience and
were the underpinning of a successful flow of topics and events at the conference.&lt;br /&gt;&lt;br /&gt;FMP's tightly-knit team delivered a seamless experience and provided consistent visual
messaging, branding and image pieces for Big Brothers Big Sisters making the event highly
successful.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and proven
technology, FMP is the ideal business communications partner, helping clients reach their goals in product
marketing and demonstration; corporate communications; identity and branding; and training, education
and orientation with effective, cost efficient solutions that leverage the latest in communications media.
Based in Conshohocken, PA, FMP has more than 40 years experience providing innovative business
communications solutions to clients such as SAP, DuPont, Boeing, University of Pennsylvania, Merck and
Owens-Illinois, among many others. Visit FMP on the web at www.fmpmedia.com.&lt;b&gt;&lt;br /&gt;&lt;br /&gt;About Big Brothers Big Sisters&lt;/b&gt;&lt;br /&gt;Big Brothers Big Sisters serves over 200,000 children, ages 6 through 18, in 5,000 communities across all 50
states, establishing successful mentoring relationships for all children who need and want them,
contributing to better schools, brighter futures, and stronger communities for all. Big Brothers Big Sisters
one-to-one mentoring makes a huge difference for the youth it serves by helping at-risk youth overcome
the many challenges they face.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About Planning Factory International&lt;/b&gt;&lt;br /&gt;Planning Factory International is a full-service event planning and production company that designs and
executes corporate meetings, special events and destination management for organizations both in the US
and abroad. For more than 25 years, the PFI staff has provided extensive knowledge, expertise and
resources, specializing in the design and implementation of planning logistics, transportation management,
activities, tours and event production. PFI is a founding member of the International Special Event Society
(ISES) and has received numerous awards for meeting design and décor.
&lt;br /&gt;&lt;b&gt;&lt;br /&gt;Media Contact:
&lt;/b&gt;&lt;br /&gt;Sue Krause&lt;br /&gt;FMP&lt;br /&gt;(610) 825-4000&lt;br /&gt;sue.krause@fmpmedia.com</content></entry><entry><id>News27</id><title type="text">FMP Wins Two Telly Awards</title><updated>2008-06-09T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-9-2008-fmp-wins-two-telly-awards" /><content type="html">
		&lt;b&gt;Conshohocken, PA, June 9, 2008&lt;/b&gt; – FMP, a creator of visually-based business communications,announces that it has won two Bronze Telly Awards for a corporate video produced for a client.The video won awards in the categories of Sales and Use of Humor.&lt;br /&gt;&lt;br /&gt;

The winning video was commissioned by the Sales Development department of the organization to show during live sales training sessions held by their account executives. The client will also be providing a digital version to its account executives to be presented to customers and
prospects during on-site meetings. &lt;br /&gt;&lt;br /&gt;Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional and cable TV commercials and programs, as well as the finest video and film productions. The Telly Awards annually showcases the best work of the most respected advertising agencies,production companies, television stations, cable operators, and corporate video departments in the world. The Telly Awards is a widely known and highly respected national and international
competition and receives over 14,000 entries annually from all 50 states and many foreign countries.&lt;br /&gt;&lt;br /&gt;

Bronze Telly Award Winners typically represent the top one-fifth of all entrants. These wins are yet another creative achievement for FMP.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP
&lt;/b&gt;&lt;br /&gt;FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that enable organizations to connect to their audiences anywhere in the world. With creative insight and proven technology, FMP is the ideal business communications partner, helping clients reach their goals in product marketing and demonstration; corporate communications; identity and branding; and training,education and orientation with effective, cost efficient solutions that leverage the latest in communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com</content></entry><entry><id>News28</id><title type="text">FMP Serves as a Sponsor for EconomicsPennsylvania</title><updated>2008-04-25T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/4-25-2008-fmp-serves-as-a-sponsor-for-economicspennsylvania" /><content type="html">
		&lt;b&gt;Conshohocken, PA, April 25, 2008&lt;/b&gt; – On April 24, FMP, an award-winning creator of content and technology solutions, provided event production services as a sponsor for the 2008 Adam Smith Award Dinner Honoring Admiral Tom Lynch. The event was hosted by EconomicsPennsylvania, a not-for-profit organization promoting economic education in the K-12 classroom.&lt;br /&gt;&lt;br /&gt;
FMP provided all event production services for the dinner, including supply and setup of projection, video, audio and lighting equipment. It also directed the live presentation elements of the show. Along with producing the event, FMP recorded the event on video.&lt;br /&gt;&lt;br /&gt;
The event was held at the Radnor Financial Center in Radnor, PA. Approximately 500 people attended the event, which featured speakers including Pennsylvania Governor Ed Rendell, Philadelphia Mayor Michael Nutter and football great Roger Staubach.&lt;br /&gt;&lt;br /&gt;
FMP was honored to sponsor the event during which EconomicsPennsylvania presented RADM Thomas C. Lynch, USN (Ret) with the Adam Smith Leadership Award for his many years of advocacy and dedication to the children of Pennsylvania.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that enable organizations to connect to their audiences anywhere in the world. With creative insight and proven technology, FMP is the ideal business communications partner, helping clients reach their goals in product marketing and demonstration; corporate communications; identity and branding; and training, education and orientation with effective, cost efficient solutions that leverage the latest in communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of Pennsylvania, Merck and Owens-Illinois, among many others.Visit FMP on the web at www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About EconomicsPennsylvania&lt;/b&gt;&lt;br /&gt;
EconomicsPennsylvania was launched as a not-for-profit organization in 1978. The mission of EconomicsPennsylvania is to promote and encourage understanding of economic concepts through education. EconomicsPennsylvania's purpose is to help students become entrepreneurial, productive members of the workforce, responsible voting citizens, prudent savers and investors, successful participants in the global economy, knowledgeable consumers, and lifelong decision makers equipped to make effective choices in an ever-changing environment.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause&lt;br /&gt;
FMP&lt;br /&gt;
(610) 825-4000&lt;br /&gt;
sue.krause@fmpmedia.com</content></entry><entry><id>News29</id><title type="text">FMP Helps Create a Virtual Meeting for SAP</title><updated>2008-04-14T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/4-14-2008-fmp-helps-create-a-virtual-meeting-for-sap" /><content type="html">Uniting Four International Cities on Three Continents&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Conshohocken, PA, April 14, 2008 &lt;/b&gt;– Because SAP (NYSE: SAP), the world’s leading provider of business software, wanted to unite several international cities during a virtual meeting, it looked to FMP, an award-winning creator of content and technology solutions, to meet its satellite broadcasting requirements. SAP wanted the kind of real life experience brought to this virtual meeting that live video offers. FMP’s Live Production, Satellite Support and Webcasting solutions brought this virtual meeting to life.&lt;br /&gt;&lt;br /&gt;
In order to solve the client’s challenge, FMP organized field video production crews in four locations: New York City; Singapore; Palo Alto, CA and Waldorf, Germany. Elements of the FMP Solution included:&lt;br /&gt;&lt;ul&gt;&lt;li&gt;With New York serving as “home base”, FMP provided multiple satellite uplinks and
downlinks as well as a “Live” TV Studio experience to every online viewer around the world. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Live TV broadcast event out of New York that interlinked all of the cities.&lt;/li&gt;&lt;li&gt;Creative consultation.&lt;/li&gt;&lt;li&gt;Produced content.&lt;/li&gt;&lt;li&gt;Production management.&lt;/li&gt;&lt;li&gt;Coordination / logistics.&lt;/li&gt;&lt;li&gt;Created VOD (Video On Demand) Webcast files allowing 24/7 review by anyone globally.&lt;/li&gt;&lt;li&gt;Coordinated PPTs, shepherded the editing of the PPTs according to SAP standards.&lt;/li&gt;&lt;/ul&gt;

FMP provided this Virtual content via Webcasting 24/7 for three days straight, allowing viewers from around the world to review content-specific programming directed toward their specific regions. The VOD allowed enduring life of the event for attendees who were not able to watch certain segments live, or who wanted to re-watch portions of the event. This revolutionary Virtual Event was a success for all parties – SAP, FMP and the viewers.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that enable organizations to connect to their audiences anywhere in the world. With creative insight and proven technology, FMP is the ideal business communications partner, helping clients reach their goals in product marketing and demonstration; corporate communications; identity and branding; and training, education and orientation with effective, cost efficient solutions that leverage the latest in communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About SAP&lt;/b&gt;&lt;br /&gt;
SAP is the world’s leading provider of business software*. Today, more than 39,400 customers in more than 120 countries run SAP® applications—from distinct solutions addressing the needs of small businesses and midsize companies to suite offerings for global organizations. Powered by the SAP NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of all sizes around the world improve customer relationships, enhance partner collaboration and create efficiencies across their supply chains and business operations. SAP solution portfolios support the unique business processes of more than 25 industries, including high tech, retail, financial services, healthcare and the public sector. With subsidiaries in more than 50 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional information at &lt;http: www.sap.com=""&gt;)&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:
&lt;/b&gt;&lt;br /&gt;Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com
&lt;/http:&gt;</content></entry><entry><id>News30</id><title type="text">FMP’S 1-Voice Provides Language Translation Services to a Leading Provider of Industrial Products</title><updated>2007-12-28T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/12-28-2007-fmp-s-1-voice-provides-language-translation-services-to-a-leading-provider-of-industrial-products" /><content type="html">
		&lt;b&gt;Conshohocken, PA, December 28, 2007&lt;/b&gt; – FMP’s 1-Voice department has just completed a series of language translation services for a leading provider of security products and services,fire protection and detection products and services, valves and controls, and other industrial products in response to the subdivision of the company earlier this year.&lt;br /&gt;&lt;br /&gt;In January of 2006, it was announced publicly that this company would subdivide into three smaller independent companies. In June 2007, the company completed the share distribution separating the company into three wholly independent, publicly traded companies, each with its own board of directors, CEO, management staff, and financial structure.&lt;br /&gt;&lt;br /&gt;
Each company now has its own independent Board of Directors and strong corporate governance standards. This client called upon FMP’s 1-Voice translation division to help effectively communicate to its global workforce.&lt;br /&gt;&lt;br /&gt; Key Concerns Included:&lt;br /&gt;&lt;ul&gt;&lt;li&gt; Clearly communicating how the separation would impact the company’s employee stock plan administration. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Ensuring that all employee stock information is consistently translated to its global
workforce.&lt;/li&gt;&lt;li&gt;Choosing an experienced full service translation company to ensure timely and accurate delivery of all materials in more than 10 languages. &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;FMP’s 1-Voice division arranged teams of native translators and editors, all using the same translation memory software, to ensure both accuracy and timely delivery to the three newly established companies. FMP provided a single point of contact for the three companies' translation requirements, as well as the capacity to handle their demands on a concurrent basis.&lt;br /&gt;&lt;br /&gt; FMP provided consistent, accurate and timely delivery of employee stock information translated for a global workforce of more 100,000. The client continues to rely on FMP’s translation solutions ranging from documents and brochures, to web-based services.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that enable organizations to connect to their audiences anywhere in the world. With creative insight and proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com
</content></entry><entry><id>News31</id><title type="text">FMP Creates Awareness for Clients and Their Products via Viral Video Marketing Campaigns</title><updated>2007-09-28T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-28-2007-fmp-creates-awareness-for-clients-and-their-products-via-viral-video-marketing-campaigns" /><content type="html">
		&lt;b&gt;September 28, 2007, Conshohocken, PA&lt;/b&gt; - FMP announces its foray into viral video marketing, having just completed one project to raise awareness for a client’s new product through the use of an innovative viral marketing technique, and just begun work on another viral marketing campaign for another client.&lt;br /&gt;&lt;br /&gt;

Viral marketing refers to marketing techniques that utilize pre-existing social networks, such as YouTube and MySpace. The term viral marketing comes from the self-perpetuating nature, akin to the spread of biological and computer viruses. It is now one of the most innovative and powerful ways to market online. There is a wide array of methods used to launch a viral marketing campaign; some are more forthright, while others are more stealth.&lt;br /&gt;&lt;br /&gt;

One client has hired FMP to create a viral campaign based on the production of a video for their company that appears to have been created only for internal viewing, which points out the flaws in its competitors’ products.&lt;br /&gt;&lt;br /&gt;

After FMP completes the production and editing, this video can be leveraged for multiple purposes: to entertain and inform internally by exploiting the competition; as a tool that sales people can show to their clients as though they are giving them a look at the insider information; and as a video that gets “leaked” onto the internet via YouTube, Google Video and other video sites.&lt;br /&gt;&lt;br /&gt;

A second client leveraged FMP’s visual communications expertise to develop a video contest on
YouTube to generate viewer participation and spread awareness leveraging viral channels. The
goal of the project was to generate awareness of the client and the new product to a large
audience in a fun, unique and interesting way.&lt;br /&gt;&lt;br /&gt;
FMP’s solution included the production of two videos. The first was a promo video about the
contest and the second was a sample contest entry. FMP collaborated with the client to develop
original and amusing scripts, before taking on the production. FMP researched the best encoding
methods for posting to YouTube and delivered both videos on time and on budget – having
coordinated on-camera and voice-over talent, video crews, editing, logo design and more.&lt;br /&gt;&lt;br /&gt;
The contest was a success, ultimately registering nearly 800,000 viewings of the promo, almost
10,000 viewings of the sample entry and 60 entries by contestants. There were also more than
11,000 views and 85 subscribers to the YouTube channel for the product.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:
&lt;/b&gt;&lt;br /&gt;Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com
</content></entry><entry><id>News32</id><title type="text">FMP Produces Plant Safety Video for Delaware-Based Sciences Company</title><updated>2007-12-10T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/12-10-2007-fmp-produces-plant-safety-video-for-delaware-based-sciences-company" /><content type="html">
		&lt;b&gt;Conshohocken, PA, December 10, 2007&lt;/b&gt; – FMP has recently completed production of its first “Work Smart” safety video presentation for a Sulfuric Acid plant owned by a Delaware-based sciences company.&lt;br /&gt;&lt;br /&gt;The client’s safety program is renowned, and includes a safety
orientation for all visitors and contractors. This particular plant was
conducting a daily orientation using an employee and a PowerPoint – a
method that wasted man-hours and was not efficient in the delivery of
consistent information.&lt;br /&gt;&lt;br /&gt;The client hired FMP to create a new
orientation method that would free up the employee for other tasks and
that would deliver a consistent safety message to visitors and
contractors.&lt;br /&gt;&lt;br /&gt;Following a consultation with the client, FMP
determined that a site specific video presentation would be the most
efficient and effective delivery method. This would ensure that
everyone would receive the same message, and that the video would be
available anytime someone arrived at the plant.
&lt;br /&gt;&lt;br /&gt;FMP traveled to the location for the video shoot to provide site specificity in the finished product,
and the script was based on the company’s key safety message.&lt;br /&gt;&lt;br /&gt;
The final video was delivered to the client on DVD. The program met all requirements and
provided a successful solution to the client’s needs.&lt;br /&gt;&lt;br /&gt;
FMP is presently in discussions with several other plants to create similar site-specific “Work
Smart” safety videos.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and proven
technology, FMP is the ideal business communications partner, helping clients reach their goals in product
marketing and demonstration; corporate communications; identity and branding; and training, education
and orientation with effective, cost efficient solutions that leverage the latest in communications media.
Based in Conshohocken, PA, FMP has more than 40 years experience providing innovative business
communications solutions to clients such as SAP, DuPont, Boeing, University of Pennsylvania, Merck and
Owens-Illinois, among many others. Visit FMP on the web at www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:
&lt;/b&gt;&lt;br /&gt;Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com



</content></entry><entry><id>News33</id><title type="text">FMP Produces Live "Town Hall" Employee Broadcast for SAP Americas</title><updated>2007-10-21T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/10-21-2007-fmp-produces-live-town-hall-employee-broadcast-for-sap-americas" /><content type="html">
		&lt;b&gt;Conshohocken, PA, October 21, 2007&lt;/b&gt; – FMP completed production of an employee town hall broadcast on October 19, 2007 for SAP Americas, from its Newtown Square, PA headquarters.&lt;br /&gt;&lt;br /&gt;

FMP produces the company's quarterly video report for SAP Americas Office of the CEO to communicate with regional employees via SAP’s closed circuit television system. The program is a live event attended by SAP Americas employees and captured for video using multiple cameras and integrating pre-produced video roll-ins and slides.&lt;br /&gt;&lt;br /&gt;

For this particular broadcast, SAP wanted to highlight the company’s community service efforts during its signature October volunteer initiative, SAP Month of Service. It also wanted to include in the video program visual representation of employee participation in SAP offices other than the Newtown Square headquarters location. The goal was to add this extra dimension without a large increase in the project budget.&lt;br /&gt;&lt;br /&gt;
The broadcast was hosted from SAP’s Newtown Square headquarters and incorporated a live
video satellite feed from Dallas, Texas. From Dallas, an FMP directed video crew produced a
segment on SAP’s community efforts for Habitat for Humanity and enabled a live discussion
between SAP executives in Pennsylvania and SAP employees wielding hammers and saws in the
field in Texas.&lt;br /&gt;&lt;br /&gt;
FMP’s depth of experience producing live television using satellite technology as well as the
Internet, and the FMP team’s understanding of its clients’ goals, ensured a smooth production –
on budget and deemed highly successful by SAP.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About SAP&lt;/b&gt;&lt;br /&gt;
SAP is the world’s leading provider of business software*. Today, more than 39,400 customers in more
than 120 countries run SAP® applications—from distinct solutions addressing the needs of small
businesses and midsize companies to suite offerings for global organizations. Powered by the SAP
NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of
all sizes around the world improve customer relationships, enhance partner collaboration and create
efficiencies across their supply chains and business operations. SAP solution portfolios support the unique
business processes of more than 25 industries, including high tech, retail, financial services, healthcare
and the public sector. With subsidiaries in more than 50 countries, the company is listed on several
exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional
information at &lt;http: www.sap.com=""&gt;)&lt;br /&gt;&lt;b&gt;&lt;br /&gt;
Media Contact:
&lt;/b&gt;&lt;br /&gt;Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com&lt;/http:&gt;</content></entry><entry><id>News34</id><title type="text">FMP to Provide Services for SAP at TechEd '07 Event</title><updated>2007-09-28T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-28-2007-fmp-to-provide-services-for-sap-at-teched-07-event" /><content type="html">
		&lt;b&gt;Conshohocken, PA, September 28, 2007&lt;/b&gt; – FMP, an award-winning creator of
content and technology solutions, announced today that it will provide
Event Services for SAP (NYSE: SAP) for TechEd '07 Las Vegas. TechEd is
SAP's premier educational event offering nearly 1,000 hours of
instructor-led hands-on workshops and demo-rich lectures for the
company’s various products. SAP TechEd, which will be held October 1 –
5, 2007, is the place to learn from and network with SAP technical
experts, customers, partners, and peers.&lt;br /&gt;&lt;br /&gt; SAP turned to FMP to provide technical production services, equipment and room layouts for more than 50 breakouts.&lt;br /&gt;&lt;br /&gt;FMP’s
Event Technology department will equip all of the event breakouts with
Audio/Visual equipment and support. Webcast recordings capturing video
of speakers and PowerPoint presentations will be recorded for
approximately 150 sessions. The Webcast solution also includes
customized, branded websites for use on SAP’s corporate website.&lt;br /&gt;&lt;br /&gt;
FMP will also provide audio support for a Press Conference via an audio managed conference
call, and will tape and produce customer interviews during the event.&lt;br /&gt;&lt;br /&gt;
In addition, an FMP video production team will record activities preceding the event, behindthe-
scenes activities during the event, and footage from the perspective of event participants,
as components of a program documenting the “making of” SAP TechEd ’07, as well as a
promotional video to drive higher attendance to the gathering next year.&lt;br /&gt;&lt;br /&gt;
FMP’s goal is to achieve a smooth running show for SAP, which means providing quality
equipment and outstanding technical support and customer service.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About SAP&lt;/b&gt;&lt;br /&gt;
SAP is the world’s leading provider of business software*. Today, more than 39,400 customers in more
than 120 countries run SAP® applications—from distinct solutions addressing the needs of small
businesses and midsize companies to suite offerings for global organizations. Powered by the SAP
NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of
all sizes around the world improve customer relationships, enhance partner collaboration and create
efficiencies across their supply chains and business operations. SAP solution portfolios support the unique
business processes of more than 25 industries, including high tech, retail, financial services, healthcare
and the public sector. With subsidiaries in more than 50 countries, the company is listed on several
exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional
information at &lt;http: www.sap.com=""&gt;)&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com&lt;/http:&gt;</content></entry><entry><id>News35</id><title type="text">FMP Provides Communications Services for SAP Global Product Launch</title><updated>2007-09-24T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-24-2007-fmp-provides-communications-services-for-sap-global-product-launch" /><content type="html">
		&lt;b&gt;Conshohocken, PA, September 24, 2007&lt;/b&gt; – FMP, an award-winning creator of
content and technology solutions, provided communications services to
SAP for its September 20, 2007 Global Product Launch of “SAP Business
ByDesign”. The launch was designed for an audience of onsite attendees
including Media from around the world and Customers, Partners and
Analysts worldwide over the Internet as well as SAP employees in both
German and English.&lt;br /&gt;&lt;br /&gt;The event featured two hours of programming,
multiple executive speakers, several demonstrations of the software
from the stage, a customer panel, and a Q&amp;amp;A session. Each of these
components was also translated into multiple languages simultaneously.&lt;br /&gt;&lt;br /&gt;“One
of the things we turn to FMP for is for our most important product
launches. And there's a lot at stake when you have a product launch,”
said Bill Wohl, Vice President of Product Communications. “For people
like me and the extended global communications team, the fact that we
could successfully and reliably deliver those messages and not have to
worry about the details is what we engage FMP for. We know we're going
to get the job right, they're going to get the job right, and that
we're going to wind up looking good.”&lt;br /&gt;&lt;br /&gt;
FMP’s solution to “SAP’s Business ByDesign” communication needs included providing:&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Audio Visual equipment and Video production.&lt;/li&gt;&lt;li&gt;On Site Webcasting.&lt;/li&gt;&lt;li&gt;Real Time Broadcast via the Internet and SAPTV (SAP’s internal TV system.)&lt;/li&gt;&lt;li&gt;On Site live simultaneous translations from English to German, Mandarin and French.&lt;/li&gt;&lt;li&gt;Real Time language translation from English to German for Live Broadcasts.&lt;/li&gt;&lt;li&gt;Multiple Webcast encoding speeds to ensure maximum quality and ability to view
remotely.&lt;/li&gt;&lt;li&gt;On Site A/V, Webcast Engineering specialists, all necessary equipment including.&lt;/li&gt;&lt;li&gt;Surety of success through complete redundancy of equipment, backup streams for each
language and Webcast. &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;The results FMP achieved for SAP were impressive. Webcast viewers were able to choose –
though a simple web interface – German or English versions. They were also able to select low
(128k) or high (300k) speeds to ensure a broad audience and highest quality presentation. SAP
internal employees were able to view the live presentation directly from FMP encoders over
SAP’s internal SAPTV providing a cost effective, high quality and real time solution for
employees.&lt;br /&gt;&lt;br /&gt;
“At its peak, we had more than 800 participants on the Webcast, all of whom successfully
connected and allowed us to extend our coverage to many of organizations who otherwise
might not have been able to participate. It was a huge success,” stated Wohl. “And in every
aspect, the event was a success – mostly because in the background, all the technology, all the
planning, all the effort by FMP went off without a hitch. That's what we expect from FMP and
they deliver every time.”&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About SAP&lt;/b&gt;&lt;br /&gt;
SAP is the world’s leading provider of business software*. Today, more than 39,400 customers in more
than 120 countries run SAP® applications—from distinct solutions addressing the needs of small
businesses and midsize companies to suite offerings for global organizations. Powered by the SAP
NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of
all sizes around the world improve customer relationships, enhance partner collaboration and create
efficiencies across their supply chains and business operations. SAP solution portfolios support the unique
business processes of more than 25 industries, including high tech, retail, financial services, healthcare
and the public sector. With subsidiaries in more than 50 countries, the company is listed on several
exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional
information at &lt;http: www.sap.com=""&gt;)&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com&lt;/http:&gt;</content></entry><entry><id>News36</id><title type="text">FMP Produces Branding Video for Rí~Rá Irish Pub &amp; Restaurant Chain</title><updated>2007-07-26T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/7-26-2007-fmp-produces-branding-video-for-r%C3%AD-r%C3%A1-irish-pub-restaurant-chain" /><content type="html">
		&lt;b&gt;Conshohocken, PA, July 26, 2007&lt;/b&gt; – FMP, an award-winning digital media
and event production company, recently concluded production of a
branding and training video for the Rí~Rá Irish Pub &amp;amp; Restaurant
chain.&lt;br /&gt;&lt;br /&gt;Rí~Rá Irish Pub &amp;amp; Restaurant strives to deliver the
quintessential Irish Pub experience. Rí~Rá is meticulous in pursuit of
this goal, down to sourcing authentic old pubs in Ireland. The
company’s overall goal is not only to exceed its guests dining,
drinking and entertainment expectations, but to create a "welcoming"
environment that is second to none.&lt;br /&gt;&lt;br /&gt;The objective of the video
program was to visually convey the essence of the Rí~Rá brand by
providing an overview of the company’s mission, values, and history.
FMP accomplished this in a style and with an attitude that is
consistent with the tradition-based sense of fun and community Rí~Rá
strives to exemplify.&lt;br /&gt;&lt;br /&gt;The primary audience for this program will be Rí~Rá employees, but the program was also
designed to be appropriate for other audiences as well; for instance, future investors or media
outlets.&lt;br /&gt;&lt;br /&gt;
The video incorporated on-camera interviews with Rí~Rá principles, other illustrative video
footage and stills shot specifically for this program, motion graphics, voice-over narration, and
music.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About Rí~Rá&lt;/b&gt;&lt;br /&gt;
Rí~Rá Holdings, LLC is the parent company of the Rí~Rá Irish Pubs &amp;amp; Restaurant chain. Rí~Rá is currently
the majority owner of companies operating Rí~Rá Irish Pubs &amp;amp; Restaurants in Charlotte NC, Arlington VA,
Atlantic City NJ, Burlington VT, Providence RI, Portland ME, Evansville IN and Bethesda MD. David Kelly
and Ciaran Sheehan started Rí~Rá when they opened their first Rí~Rá pub in Charlotte, NC in March
1997. The two grew up together in Dublin, Ireland and emigrated separately to America, one to pursue a
career in design the other in Guinness marketing. As the business grew the two befriended and became
partners with Jay Luther, an experienced multi unit operator who now runs Rí~Rá Holdings, LLC.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com
</content></entry><entry><id>News37</id><title type="text">FMP to Produce Webcasting Services for SAP</title><updated>2007-05-07T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/5-7-2007-fmp-to-produce-webcasting-services-for-sap" /><content type="html">
		&lt;b&gt;Conshohocken, PA, May 7, 2007&lt;/b&gt; – FMP, an award-winning digital media and
event production company, announced today that it will provide
Webcasting services for SAP (NYSE: SAP), the world's leading provider
of business software solutions, for its SAPPHIRE 2007 Vienna technology
conference that will be held May 14-16 in Vienna, Austria.&lt;br /&gt;&lt;br /&gt;Thousands
of decision makers from large enterprises, midsize companies, and small
businesses – representing more than 25 industries worldwide – will come
together for SAPPHIRE 2007 Vienna to discover how to take advantage of
the right IT solutions to help accelerate business innovation and fuel
profitable growth.&lt;br /&gt;&lt;br /&gt;For this conference, SAP requires live and
video on demand Webcasting services, which provides their customers and
partners with an annual regional forum to exchange ideas to improve
business practices, increase productivity and profitability.&lt;br /&gt;&lt;br /&gt; FMP will provide the client with a turn key solution for all their Webcasting needs, including on
site video Webcasting production, Audio/Video and Webcasting technical experts, professional
Webcasting editing and same day encoding and file delivery for posting on the client’s internal
systems for more than 200 sessions over the three day period in more than 20 different
audio/video capture locations.&lt;br /&gt;&lt;br /&gt;
FMP’s Webcasting services will allow SAP to reach an even greater audience through live
broadcasts over the Internet or via video on demand Webcasting provides a convenient and
enduring method to distribute the exchange of ideas at any time.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About SAP&lt;/b&gt;&lt;br /&gt;
SAP is the world’s leading provider of business software*. Today, more than 39,400 customers in more
than 120 countries run SAP® applications—from distinct solutions addressing the needs of small
businesses and midsize companies to suite offerings for global organizations. Powered by the SAP
NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of
all sizes around the world improve customer relationships, enhance partner collaboration and create
efficiencies across their supply chains and business operations. SAP solution portfolios support the unique
business processes of more than 25 industries, including high tech, retail, financial services, healthcare
and the public sector. With subsidiaries in more than 50 countries, the company is listed on several
exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional
information at www.sap.com) &lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com</content></entry><entry><id>News38</id><title type="text">FMP Retained to Produce SAP SAPPHIRE Atlanta Conference</title><updated>2007-04-21T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/4-21-2007-fmp-retained-to-produce-sap-sapphire-atlanta-conference" /><content type="html">
		&lt;b&gt;Conshohocken, PA, April 21, 2007&lt;/b&gt; – FMP, an award-winning digital media
and event production company, announced today that it has again
partnered with SAP (NYSE: SAP), the world’s leading provider of
business software solutions, to support its annual SAPPHIRE conference
to be held in Atlanta from April 22–25, 2007. Executives, business
managers, and industry experts will come together at SAPPHIRE 2007
Atlanta to exchange ideas and explore innovative business and
technology solutions.&lt;br /&gt;&lt;br /&gt;For the tenth consecutive year, FMP will
provide event production and management – including staging, event
technology, and exhibitor audio visual support – in conjunction with
its Webcasting services to deliver hundreds of live and pre-recorded
keynote and breakout sessions to computers around the world. FMP will
also carry several press conferences live via satellite for media
agencies in North America, South America, Europe and Asia.&lt;br /&gt;&lt;br /&gt;SAP’s SAPPHIRE conference is widely recognized as the year's premier business technology
event, where thousands of decision makers from large enterprises, midsize companies, and small
businesses alike came together to discover how to take advantage of the right IT solutions to
help accelerate business innovation and fuel profitable growth.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About SAP&lt;/b&gt;&lt;br /&gt;
SAP is the world’s leading provider of business software*. Today, more than 39,400 customers in more
than 120 countries run SAP® applications—from distinct solutions addressing the needs of small
businesses and midsize companies to suite offerings for global organizations. Powered by the SAP
NetWeaver® platform to drive innovation and enable business change, SAP software helps enterprises of
all sizes around the world improve customer relationships, enhance partner collaboration and create
efficiencies across their supply chains and business operations. SAP solution portfolios support the unique
business processes of more than 25 industries, including high tech, retail, financial services, healthcare
and the public sector. With subsidiaries in more than 50 countries, the company is listed on several
exchanges, including the Frankfurt stock exchange and NYSE under the symbol “SAP.” (Additional
information at www.sap.com)&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com</content></entry><entry><id>News39</id><title type="text">Penn Valley Group Announces Investment and Advisory Services Agreement with FMP</title><updated>2007-04-09T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/4-9-2007-penn-valley-group-announces-investment-and-advisory-services-agreement-with-fmp" /><content type="html">
		&lt;b&gt;Wayne, PA, April 9, 2007&lt;/b&gt; – Penn Valley Group (PVG), a sponsor of equity
investments and leveraged buyouts providing a unique combination of
operational and investment expertise to strategically position clients
for success, today announced that it has completed an investment in FMP
– the award-winning digital media and event production company that
develops visually-driven business communications to reach its client’s
goals. Through this investment, Penn Valley Group will provide
long-term, strategic development and management support to the current
Executive team at FMP. FMP’s management structure will remain unchanged.&lt;br /&gt;&lt;br /&gt;Penn
Valley Group facilitated the sale of certain interests to new investors
in order to provide liquidity to the existing shareholders and provide
growth capital to support future operating endeavors. The equity
interest was purchased for an undisclosed amount, the valuation of
which was based upon current market multiples of operating income. The
new investors in FMP represent the investment capital of a dedicated
group of private investors as well as Wilmington-based mezzanine
investor, Rockford Capital Group, and an established senior banking
partner in National Penn Bank.&lt;br /&gt;&lt;br /&gt;“We selected FMP not only for its 40-year track record of operating success in high-quality
event management and visual oriented communications, but also in response to the increased
adoption of sophisticated visual communications technologies among today’s leading
corporations to bolster both on and offline business communications,” said Steve Zarrilli, cofounder
and managing partner, Penn Valley Group. “By structuring and completing the
investment, providing financial, operational and other management services, and enhancing
corporate governance practices via our presence on the Board of Directors, Penn Valley Group is
well positioned to positively impact the competitive advantage, profitability and shareholder
value of FMP.”&lt;br /&gt;&lt;br /&gt;
As a result of this purchase, FMP will increase the size of its current Board of Directors by adding
three new directors. PVG will maintain one board seat wherein, Steve Zarrilli, co-founder and
managing partner of Penn Valley Group will serve as the Executive Chairman of the Board. The
board will also include a representative from the new equity shareholders and an independent
director to be named at a later date.&lt;br /&gt;&lt;br /&gt;
“The decision to work with Penn Valley Group was easy. The team at PVG provided us the
necessary structure and strategic insight to effectively grow our business,” said Jeff Levin,
President, FMP. “This deal allowed us to fully leverage Penn Valley Group’s unique blend of
investment capability and management support and we’re excited to have them as a valued
partner moving forward.”&lt;br /&gt;&lt;br /&gt;
Rather than force clients to engage multiple vendors, FMP provides a comprehensive and fullyintegrated
solution set all under one roof – including end-to-end video production, design and
scriptwriting; full-scale corporate events planning, management and execution; on-demand and
live web casting; and language translation and narration services. FMP employs experts in media
design for business, video/filmmaking, and live television, as well as experts in internet
protocols, web programming languages, and media compression processes. FMP project
managers, writers, designers, technicians and engineers seamlessly interact to create best-inclass
solutions focused on invigorating corporate communications while providing the highest
possible return on investment.&lt;br /&gt;&lt;br /&gt;
“The demand for sophisticated visual oriented communications among today’s leading
corporations is rising steadily and FMP is poised to capitalize on this opportunity,” said Ron
Giannone, CEO/COO, FMP. “Penn Valley Group’s operational and investment expertise and
proven track record for stimulating business growth will be critical as FMP continues to advance
the adoption of strategic video-driven business communications.”&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About Penn Valley Group&lt;/b&gt;&lt;br /&gt;
Penn Valley Group is a growth services organization offering a unique combination of strategic advisory
and investment capabilities to benefit a diverse group of clients. With more than 50 years of combined
business experience, Penn Valley Group’s principals have the vision and expertise to affect lasting change
in enterprises seeking to enhance competitive advantage while successfully increasing profitability and
shareholder value. For more information, please visit www.pennvalleygroup.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com
</content></entry><entry><id>News40</id><title type="text">FMP Delivers World-Class Conference for Leading Delaware-Based Sciences Company</title><updated>2007-04-04T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/4-4-2007-fmp-delivers-world-class-conference-for-leading-delaware-based-sciences-company" /><content type="html">
		&lt;b&gt;Conshohocken, PA, April 4, 2007&lt;/b&gt; – FMP, an award-winning digital media
and event production company, has just concluded back-to-back event
productions for a leading Delaware-based sciences company.&lt;br /&gt;&lt;br /&gt;FMP
provided numerous services for the company’s national sales meeting
with more than 700 attendees, immediately followed by a trade
conference serving more than 600 distributors of one of the company’s
product lines.&lt;br /&gt;&lt;br /&gt;Services that FMP provided for these conferences
include event management, trade show management, music and
entertainment enhancement, audio-visual production and graphics. Along
with general sessions, FMP provided all breakout session AV and
PowerPoint support.
&lt;br /&gt;&lt;br /&gt;
In addition, FMP managed registration and lead retrieval during the distributor conference and
provided video-on-demand after the conclusion of the event. FMP also produced several videos
that were shown during the event as well as on site wrap-up videos and on-site event
photography.&lt;br /&gt;&lt;br /&gt;
As a full-service solutions provider, FMP ensures the quality control that is essential to clients.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com</content></entry><entry><id>News41</id><title type="text">FMP Completes Safety Services Video for Temple University</title><updated>2007-03-30T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-30-2007-fmp-completes-safety-services-video-for-temple-university" /><content type="html">
		&lt;b&gt;Conshohocken, PA, March 30, 2007 &lt;/b&gt;– FMP, an award-winning digital media
and event production company, has just completed production of an
engaging video program for Temple University Safety Services to be
presented at events, handed out and/or mailed as a CD, and streamed
from a website. FMP also created a new, more informative, more
interactive, and brand-enhancing website for Temple.&lt;br /&gt;&lt;br /&gt;Set in the
heart of Philadelphia, Temple University takes special care to ensure
the safety and security of all who frequent its urban campus. Meeting
that need is Temple Safety Services, a fully self-contained security
and law enforcement entity serving the students and faculty of Temple
University. Because safety issues are a key consideration to employees,
students, and especially parents of students, making people aware of
Temple’s efforts at creating a safe environment is a significant
component of the university’s marketing and recruitment efforts.&lt;br /&gt;&lt;br /&gt;
When Temple wanted to share their wide range of capabilities with prospective students and
parents, they turned to FMP for simple, direct communication that would capture Temple
Safety’s combination of high tech readiness and warm parent-like concern. FMP worked closely
with Temple Safety Services to define and deliver an entertaining, audience-friendly, brandenhancing
presentation of university safety-enhancements.&lt;br /&gt;&lt;br /&gt;
In addition to detailing key components of the Temple safety apparatus, the video includes
compelling views of the campus with officers interacting with students, as well as student
testimonials and on-camera statements from TU Safety leaders. The well-organized website
features new copywriting and new photography with interactive elements and many areas that
can be updated directly by Temple University.&lt;br /&gt;&lt;br /&gt;
FMP’s proactive consulting helped Temple Safety understand and articulate their goals, defining
their audience and the information they needed, to create a succinct and engaging set of
communications that helped solidify a positive and enduring image.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause
&lt;br /&gt;FMP
&lt;br /&gt;(610) 825-4000
&lt;br /&gt;sue.krause@fmpmedia.com</content></entry><entry><id>News42</id><title type="text">FMP Wins a Telly Award</title><updated>2007-03-07T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-7-2007-fmp-wins-a-telly-award" /><content type="html">
		&lt;b&gt;Conshohocken, PA, March 7, 2007 &lt;/b&gt;- FMP, an award-winning digital media
and event production company, has been awarded a Telly Award for
creative excellence and distinction amongst their peers in full service
video production.&lt;br /&gt;&lt;br /&gt;In its 28th year, the Telly Awards honor the
very best local, regional, and cable television commercials and
programs, as well as the finest video and film productions.&lt;br /&gt;&lt;br /&gt;The
2007 annual Telly Awards competition received more than 13,000 entries
from the finest ad agencies, production companies, TV stations, cable
companies, and corporate video departments in the world. The Telly
Awards honor the very best local, regional, and cable television
commercials and programs, as well as the finest video and film
productions.&lt;br /&gt;&lt;br /&gt; The winning video was produced by FMP’s Walt Wasdyke and edited by FMP’s Ed Siegel for a
Fortune 500 science company.&lt;br /&gt;&lt;br /&gt;
Considering that entrants submit only their very best work as well as the high number of
entrants, earning a Telly Award is truly a significant creative achievement.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause&lt;br /&gt;
FMP&lt;br /&gt;
(610) 825-4000&lt;br /&gt;
sue.krause@fmpmedia.com</content></entry><entry><id>News43</id><title type="text">FMP Provides Successful Meeting and Event Services to American Infrastructure</title><updated>2007-03-02T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-2-2007-fmp-provides-successful-meeting-and-event-services-to-american-infrastructure" /><content type="html">
		&lt;b&gt;Conshohocken, PA, March 2, 2007&lt;/b&gt; – FMP, an award-winning digital media
and event production company, recently concluded production of an event
in Baltimore for American Infrastructure, a company that consistently
ranks in the top half of Engineering News Record’s annual Top 400 U.S.
contractor’s list, the Top 50 Heavy and Highway Contractors, and the
Top 200 Environmental Engineering and Construction Companies.&lt;br /&gt;&lt;br /&gt;
This employee meeting and dinner dance was attended by 630 American
Infrastructure employees and featured an address by A. Ross Myers, the
chief executive officer of American Infrastructure. FMP provided
planning and project management services for the event. &lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About American Infrastructure&lt;/b&gt;&lt;br /&gt;
American Infrastructure is a heavy civil construction company and materials supplier strategically
positioned in the Mid-Atlantic region adjoining the metropolitan areas of Philadelphia, Baltimore and
Washington, D.C. Its roots go back to 1939, when its founders established a local hauling company in the
Philadelphia suburbs called Allan A. Myers and Son.
&lt;br /&gt;&lt;br /&gt;Today, American Infrastructure meets the needs of its customers across a large geographic area by
utilizing a network of business units developed through acquisitions and internal growth. It is American
Infrastructure’s mission to bring added value to the construction process and to achieve superior results
with efficient, cost-effective quality procedures provided by cutting-edge technology, management and
support services in a corporate environment dedicated to people development, safety and high ethical
standards.&lt;br /&gt;&lt;b&gt;&lt;br /&gt;
Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause&lt;br /&gt;
FMP&lt;br /&gt;
(610) 825-4000&lt;br /&gt;
sue.krause@fmpmedia.com&lt;br /&gt;</content></entry><entry><id>News44</id><title type="text">FMP Retained by Simmons to Provide Visual Communications Solutions</title><updated>2007-02-28T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/2-28-2007-fmp-retained-by-simmons-to-provide-visual-communications-solutions" /><content type="html">
		&lt;b&gt;Conshohocken, PA, February 28, 2007 &lt;/b&gt;– FMP has been retained by Simmons
Bedding Company this month to provide visual communications solutions
designed to enhance its sales and marketing communications.&lt;br /&gt;&lt;br /&gt;For
over 125 years, Simmons has been committed to helping consumers attain
a higher quality of sleep and supports its mission through a Better
Sleep Through Science® philosophy, which includes developing superior
mattresses and promoting a sound, smart sleep.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;b&gt;&lt;br /&gt;
About Simmons Bedding Company&lt;/b&gt;&lt;br /&gt;
Atlanta-based Simmons Bedding Company, a subsidiary of Simmons Company, is one of the world's
largest mattress manufacturers, manufacturing and marketing a broad range of products including
Beautyrest® , BackCare® , Beautyrest Black™, Natural Care™ Latex, BackCare Kids® and DeepSleep® . It
operates 21 conventional bedding manufacturing facilities and two juvenile bedding manufacturing
facilities across the United States, Canada and Puerto Rico. Simmons Bedding Company is committed to
developing superior mattresses and promoting a higher quality sleep for consumers around the world. For
more information, visit the company's website at www.simmons.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause&lt;br /&gt;
FMP&lt;br /&gt;
(610) 825-4000&lt;br /&gt;
sue.krause@fmpmedia.com</content></entry><entry><id>News45</id><title type="text">FMP Celebrates 40 Years of Success</title><updated>2007-01-23T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/1-23-2007-fmp-celebrates-40-years-of-success" /><content type="html">
		&lt;b&gt;Conshohocken, Pa., January 23, 2007&lt;/b&gt; - FMP, the region's leading digital
media and event production company, today launched its new web site and
tagline in celebration of 40 years of innovation and success in
business communications. The company, founded as Film Makers of
Philadelphia in 1966, has been a leader in business communications
innovation from its early days in film to its current offerings in
digital media and event production.Conshohocken, Pa., January 23, 2007
-FMP, the region's leading digital media and event production company,
today launched its new web site and tagline in celebration of 40 years
of innovation and success in business communications. The company,
founded as Film Makers of Philadelphia in 1966, has been a leader in
business communications innovation from its early days in film to its
current offerings in digital media and event production.&lt;br /&gt;&lt;br /&gt;
"The 1960's saw the adoption of film as the medium of choice for
businesses seeking to ensure their marketing messages were both
compelling and memorable," said Jeff Levin, President of FMP and son of
FMP's founder, Len Levin. "While the emphasis on compelling and
memorable messages remains, the catalog of available mediums has
expanded dramatically. Today's businesses are implementing increased
creativity and innovative technologies to support their overall sales,
marketing, training and corporate communications - FMP has evolved
alongside its clients to continually meet and surpass their
communications needs."&lt;br /&gt;&lt;br /&gt;As part of their 40th anniversary celebration, FMP also unveiled their new tagline, Experience the
Message. “Messages are no longer passive interactions. Communication needs to engage the
listener with as many senses as possible,” commented Levin. “Our tagline and web site reflect
that – we want to embrace our customers and let them truly experience our message.”&lt;br /&gt;&lt;br /&gt;
Starting from its early days in film, FMP has been a leader in adopting new technology to enhance
business communications. In the 1980’s, FMP spearheaded innovations in video production and in the
1990’s was an early adopter of web-based solutions. Today the company offers a full compliment of
digital and event services.&lt;br /&gt;&lt;br /&gt;
Based in Conshohocken, PA, FMP has provided innovative business communications solutions to
clients such as SAP, DuPont, Boeing, University of Pennsylvania, Merck and Owens-Illinois among
others. Its consultative approach and depth of experience are hallmarks for those companies seeking
to break through the clutter of traditional communications.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;About FMP&lt;/b&gt;&lt;br /&gt;
FMP’s talented staff designs visually-driven, creative content and integrated technology solutions that
enable organizations to connect to their audiences anywhere in the world. With creative insight and
proven technology, FMP is the ideal business communications partner, helping clients reach their goals in
product marketing and demonstration; corporate communications; identity and branding; and training,
education and orientation with effective, cost efficient solutions that leverage the latest in
communications media. Based in Conshohocken, PA, FMP has more than 40 years experience providing
innovative business communications solutions to clients such as SAP, DuPont, Boeing, University of
Pennsylvania, Merck and Owens-Illinois, among many others. Visit FMP on the web at
www.fmpmedia.com.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Media Contact:&lt;/b&gt;&lt;br /&gt;
Sue Krause&lt;br /&gt;
FMP&lt;br /&gt;
(610) 825-4000&lt;br /&gt;
sue.krause@fmpmedia.com&lt;br /&gt;</content></entry><entry><id>News46</id><title type="text">FMP Expands Management Team</title><updated>2006-12-20T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/12-20-2006-fmp-expands-management-team" /><content type="html">
		&lt;b&gt;Conshohocken, Pa., December 20, 2006&lt;/b&gt; - FMP, the region's leading
digital media and event production company, today announced the recent
appointment of two new members of its management team. Jere Richardson
was appointed as Vice President of Sales and Marketing and Marty Rogoff
was appointed Vice President of Operations. The expansion of the
management team is a direct result of the company's strong growth in
2006 and an increased demand for business communications solutions that
leverage the latest in communications technology.&lt;br /&gt;&lt;br /&gt;
"We are very excited to add two new dynamic team members to our
organization," said Ron Giannone, CEO of FMP. "More and more businesses
are trying to break through the clutter of information overload and
FMP's solutions are critical in this effort. The addition of Jere and
Marty to the FMP team allows us to continue to grow our business while
ensuring our long-standing commitment to customers and top-quality
service remains central to our overall business philosophy."</content></entry><entry><id>News47</id><title type="text">Visual Communications – Have We Reached The Tipping Point?</title><updated>2007-03-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2007-visual-communications-have-we-reached-the-tipping-point-" /><content type="html">
		&lt;h5&gt;Jere Richardson, Vice President Sales and Marketing
&lt;/h5&gt;The Phrase “The Tipping Point” was coined in 1960 by Sociologists, Morton Grodzins and later
expanded by Nobel Prize-winner Thomas Schelling in 1972. The concept is that there is a
dramatic point in time when something unique becomes common. In 2000, Malcolm Gladwell
published his best selling book The Tipping Point: How Little Things Can Make a Big Difference.
The book uses the metaphor of several social epidemics to pose the question “why do some
ideas or products take off and others do not”. Has the use of video communications reached a
Tipping Point? &lt;br /&gt;&lt;br /&gt;At FMP, we certainly feel that answer is yes. If you are not convinced, consider for a
moment how video communications has already fundamentally changed the way we
communicate in our business and personal lives. Many of our customers, large and mediumsized
enterprises, have already deployed video communications to enhance and solve many of
the traditional communications challenges that were not adequately addressed through the
use of traditional print media.
&lt;br /&gt;&lt;br /&gt;The applications are boundless and have included among others: product rollouts and end-user
training, corporate and investor communications, corporate and product brand development
and training. With continued pressure to do more, faster with fewer resources; and with
increasing demands in our personal lives, the need to “cut through the noise and communicate
a message effectively” is increasingly difficult. By leveraging video, communications
professionals are realizing this affords the best chance to win the “battle for one’s mindshare”.
&lt;br /&gt;&lt;br /&gt;In addition to the recognized improvements in communications, we believe the use of video
will continue its meteoric rise due to some of the following trends and advances:
&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;i&gt;IP Networks&lt;/i&gt;: lower cost, high quality and widely available, IP networks have become
standard and will allow ubiquitous reach to homes and businesses.&lt;/li&gt;&lt;li&gt;&lt;i&gt;Hardware&lt;/i&gt;: improved computer and video equipment including improved algorithms,
faster processors and mass storage devices.&lt;/li&gt;&lt;li&gt;&lt;i&gt;Standards-based protocols&lt;/i&gt;: continued adherence to standards will drive faster
innovation, improved performance and ubiquity in deployment (viewing and
interactivity).&lt;/li&gt;&lt;li&gt;&lt;i&gt;Proven return-on-investment&lt;/i&gt;: continued validation of the advantages in retention,
viewing and sharing video is prevalent in virtually all applications. &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;Reinforcing the idea that video media has reached a “tipping point” is Google’s recent
acquisition of YouTube.&lt;/b&gt; Google, who today is the recognized leader in the new media space, has placed an astonishingly large bet on the potential explosion in consumer-oriented video.
Consumers who clearly see the benefits of video (pun intended) have voted with their
collective mice. The fact is that how we communicate in both our personal and business lives
will continue to evolve in the coming years, and video oriented communications will continue
to play a critical role going forward.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;As companies consider leveraging video there are some very important and distinct
considerations that the consumer world does not have to contend with.&lt;/b&gt; Consumer-oriented
video solutions do not address the questions that corporations must consider before
embarking down this road. Questions include: how do you create compelling content that
communicates your message effectively without tarnishing your brand or core messaging?
Much like traditional print media, you must consider and have the ability to manage content
including such complex and critical issues as digital rights management. How do you manage
and control a vast amount of content with varying degrees of security and access
requirements? Considerations around data storage and network requirements are also critical.
&lt;br /&gt;&lt;br /&gt;FMP considers these issues on a daily basis, and always strives to stay ahead of the curve.
That’s why we’re already positioned to provide video solutions – backed by more than 40
years experience in creating, distributing and managing business class visual communications
– to companies looking to implement them.
&lt;br /&gt;&lt;br /&gt;Companies not considering or implementing visual communications strategies risk being out
marketed by competitors; many of whom are already leveraging video in many of their
business communications. If you are considering implementing video communications we
encourage you to call FMP and allow us to share some of our ideas and best practices and help
you optimize the delivery of your message.</content></entry><entry><id>News48</id><title type="text">Events Get the Most out of Marketing</title><updated>2007-03-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2007-events-get-the-most-out-of-marketing" /><content type="html">
		&lt;h5&gt;By Ron Mintz, Director, Meetings &amp;amp; Events
&lt;/h5&gt;Making the big money decisions on marketing and communication programs is a daunting task
for many in the corporate world. The questions can be overwhelming—Will it work? Can it
work? Is it worth the money? Is there ROI? Is there enough ROI?
&lt;br /&gt;&lt;br /&gt;Now that more companies than ever are facing the realization of a new global economy,
they’re encountering ever-increasing pressures to generate additional revenues and improve
profit margins. And while globalization has created a huge number of new opportunities, it has
simultaneously brought with it new challenges in terms of new competition in the
marketplace and the need to communicate one cohesive message. And as those companies
succeed and grow in the global landscape, reaching their intended audiences can become
increasingly difficult and costly.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;A trend is spreading through the marketing and communication divisions of many
companies. &lt;/b&gt;The proven benefits of live meetings have been widely recognized for some time –
higher sales, more retention of information, better employee morale, more team building
opportunities, and higher individual performance. Now, new research suggests what those in
the meeting industry have believed for years-- there’s no better ROI in marketing than
meetings and events.
&lt;br /&gt;&lt;br /&gt;According to &lt;i&gt;EventView 2006&lt;/i&gt;, an annual global study sponsored by MPI (Meeting Professionals
International) and conducted by The George P. Johnson Company, corporate executives, both
in and out of the marketing world, now clearly see more benefits from meetings and events
than ever before. The study concludes that face-to-face interaction at meetings provides the
greatest opportunity for current customers and prospects to learn about a company’s brand,
value proposition and products and services. The study points to the value of delivering a
message to a central point: “The most common reasons given for event marketing’s high
returns on investment come from the fact that it provides the greatest opportunity for direct,
in-person, face-to-face contact (58%) and that it provides the best opportunity to reach a
targeted audience (45%). Survey respondents also attribute event marketing’s high ROI to the
fact that it provides one of the only opportunities to reach a large and engaged audience in
one venue.”
&lt;br /&gt;&lt;br /&gt;Take the example of a global software company’s annual internal sales meeting: Only six years
ago, the event hosted 1,200 employees. This year, the company had more than 5,000 attend;
that’s more than four times as many attendees in just six years. After significant and steady
growth, this company is dedicated to maintaining face-to-face interaction within its
organization and even doing more to increase it.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Still, challenges exist in keeping meetings fresh and interesting in addition to tapping
into the power of “brand”.&lt;/b&gt; The study begins to tackle this issue by publishing data about the
use of “experience” or “experiential” marketing which makes use of non-traditional elements
and tactics to give attendees a more dimensional and dynamic experience. To accomplish this,
meeting planners and producers are using integrated forms of communication such as video
and the web to enhance an attendee’s experience before, during and after the event. The study
suggests as many as 80% of the meeting planners and producers surveyed are now adding
some form of experiential marketing to their events.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;FMP is at the forefront of this trend. &lt;/b&gt;We at FMP continue to help our clients achieve their
marketing and communication goals by delivering meetings and events rich in creative,
interactive and visual content produced by our talented in-house creative and production
team. For more than 40 years, we have recognized the marketing and communication
challenges of our clients and for over a decade, we’ve responded by designing and producing
meetings and events that strengthen product or brand awareness; differentiate from the
competition; educate or train employees and ultimately increase our clients’sales. After all, our
number one goal for Meetings and Events is for attendees and clients alike to “Experience the
Message” like never before.</content></entry><entry><id>News49</id><title type="text">The FMP Legacy</title><updated>2007-03-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2007-the-fmp-legacy" /><content type="html">
		&lt;h5&gt;By Jeff Levin, President
&lt;/h5&gt;Thinking back 40 years ago to when my father founded Film Makers of Philadelphia, I
remember how cool I thought it was that he was developing film for the NFL. That’s how FMP
started in the late 60’s, primarily processing 16mm film. We’ve come a long way since then.
&lt;br /&gt;&lt;br /&gt;FMP’s first incarnation as a film processing lab quickly evolved into full script-to-screen film
production through the 70’s. Located at 17th and Samson St. in Philadelphia, Film Makers was
one of the only full-service film production facilities in the area, predominantly focused on
producing safety and product development films for corporate America.
&lt;br /&gt;&lt;br /&gt;With the 80’s came the emergence of video, which created the need for a new look and larger
facility, prompting Film Makers – now a 12-person organization – to change it’s name to FMP
Visual Communications and move into a new facility in the Art Museum area. Still providing
services to companies such as DuPont, Merck and Boeing, FMP continued to be one of the
major providers of video content in the Philadelphia area.
&lt;br /&gt;&lt;br /&gt;The 90’s took an interesting turn when terms like Multimedia and the World Wide Web
became part of the world’s daily vocabulary. Not sure about the longevity of this new
technology, but recognizing a need for it within corporate America, we launched a Multimedia
company in Newtown Square called Xstream Interactive Communications. Along with
Multimedia projects, Xstream branched into another new endeavor: Meeting and Event
Support.
&lt;br /&gt;&lt;br /&gt;By 2002, it was apparent that this “new media” was here to stay, prompting the need to
merge the two companies. By December 2003, FMP Visual Communications and Xstream
combined forces to become FMP Media Solutions and moved to a beautiful 10,000 square foot
facility in Conshohocken.
&lt;br /&gt;&lt;br /&gt;Today, FMP has a staff of 30 and is celebrating 40 years of production services, and – as
always – has an eye on the future.</content></entry><entry><id>News50</id><title type="text">Meeting Production and Webcasting Solution Solves Communications Challenges</title><updated>2007-03-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2007-meeting-production-and-webcasting-solution-solves-communications-challenges" /><content type="html">
		&lt;h5&gt;By Deirdre Finnegan, Director of Production
&lt;/h5&gt;
		&lt;b&gt;Overview
&lt;/b&gt;
		&lt;br /&gt;A Global Software Provider sought to reach out to its Analyst and Investor Communities
through an on-site informational presentation in Las Vegas, Nevada. This two-day event
consisted of keynote speeches, panel discussions, break-out style workshops, live
entertainment and post event support. The event was attended by approximately 450
Analysts and Investors representing the Global Software Provider.
&lt;br /&gt;&lt;br /&gt;The client looked to FMP to provide support for the meeting as well as for recommendations
and fulfillment of post-event enduring material distribution. FMP also provided stage design
and production elements which enriched the communication strategies from the development
stages of the meeting to post-event DVD distribution.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Key Elements&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;1 Large keynote for 450 people &lt;br /&gt;&lt;/li&gt;&lt;li&gt;5 Breakout workshops with equal auxiliary support&lt;/li&gt;&lt;li&gt;2 Camera switched shoot &lt;br /&gt;&lt;/li&gt;&lt;li&gt;PowerPoint webcast video recordings &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Video-on-demand site &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Evening entertainment audio visual support &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;Challenges &lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;To work with a single resource for meeting design and production &lt;br /&gt;&lt;/li&gt;&lt;li&gt;To engage a flexible, reliable partner in the design and production of the meeting &lt;br /&gt;&lt;/li&gt;&lt;li&gt;To enlist a trusted advisor for production and distribution of confidential materials &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;The FMP Solution
&lt;/b&gt;&lt;br /&gt;To meet this client’s needs, FMP designed and implemented an entire confidential meeting
environment and provided full production and webcast design including technical support. In
conjunction, FMP produced high quality webcast video recordings and developed and hosted a
post-event site with confidential supporting material from the event.
&lt;br /&gt;&lt;br /&gt;The value-add of FMP’s flexible and reliable capabilities to handle last minute, on-site changes
was a significant benefit to the client. FMP, as a single-source solution, simplified the meeting
and production coordination experience for client. This experience reinforced the collaborative relationship between FMP and the client and solidified FMP as a trusted advisor for repeat
event and media production experiences.</content></entry><entry><id>News51</id><title type="text">The Power of Visual Communications in the Sales and Marketing Process</title><updated>2007-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2007-the-power-of-visual-communications-in-the-sales-and-marketing-process" /><content type="html">
		&lt;h5&gt;By Jere Richardson, Vice President, Sales &amp;amp; Marketing
&lt;/h5&gt;For years, marketing and sales professionals have wrestled with the best way to communicate
the intangible qualities and value of a service to potential customers. For those of you who
have experienced this challenge firsthand, I’m sure you can relate to the experience.
&lt;br /&gt;&lt;br /&gt;The reality is that no matter how valuable your product or service may be to a prospective
client, no one wants to sit through a sales person droning on about how good his or her service
is, particularly via a 20-plus-slide PowerPoint with gratuitous assertions about said product or
service sprinkled throughout! So, how can a sales professional break this monotonous routine
and effectively communicate their value proposition to their audience?
&lt;br /&gt;&lt;br /&gt;The typical sales process usually develops something like this: First, you spend several days on
account strategy preparation including market research, company specific analysis and trying
to understand the decision-making process. The next-step involves days or weeks of calls,
letters and emails trying to set up an appointment and convince someone in a position of
authority to listen to your story. When the big day finally arrives, you show up for your one
hour meeting with Mr. or Ms. Decision Maker armed with your brochure, laptop and wellrehearsed
playbook and launch into your pitch. Most strategic sales process typically boil
down to asking some smart, well-researched questions designed to uncover specific concerns
or “pain points” that allow you to create the “hook” and try map solutions and ideally land
your big deal or move the process to the next phase.
&lt;br /&gt;&lt;br /&gt;Unfortunately, when it comes down to actually explaining the value of your particular product
or service, it’s usually through a PowerPoint presentation that includes an overview of your
company and gets into some level of detail about your service including features and benefits
and perhaps some statistics related to improved return-on-investment. Usually, it’s the end of
this process that usually causes Mr. or Ms. Decision Maker to develop that glazed look and you
can feel it slipping away. In spite of excellent upfront work and planning, most of the time the
sales process breaks down at this critical juncture.
&lt;br /&gt;&lt;br /&gt;Now consider for a moment working hard to get your hour with Mr. or Ms. Decision Maker.
Instead of relying solely on your presentation and &lt;b&gt;you&lt;/b&gt; talking about how great &lt;b&gt;your&lt;/b&gt; product
or service is, what if you could have &lt;b&gt;your customers&lt;/b&gt; tell your prospects how great the product
or service is – &lt;b&gt;in their own words &lt;/b&gt;with the benefit of seeing and hearing them? Furthermore,
what if you could capture visually and audibly your solution in the context of real world
implementations?&lt;br /&gt;&lt;br /&gt;&lt;b&gt;You can engage your prospects and build credibility by using video to bring your customer
success stories to life.&lt;/b&gt; There may be no better way to convince people of the value of a
product or service than seeing and hearing people like themselves tell how they have benefited.
At FMP, we have found that the power of video is being harnessed to do exactly that. We have
created, produced and edited literally hundreds of video testimonials for companies who have
benefited from increased sales, shortened sales cycles and improved message delivery to many
different customers across myriad industries.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Statistics from studies support the positive impact of visual communications. &lt;/b&gt;For
example, studies show that people remember only 20% of what they hear and only 30% of
what they see, but and incredible 70% of what they see and hear. Combine the inherent
benefit of visual communications with the power of your customers espousing the value of
your service and you have greatly enhanced the power of your message!
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;How to get mileage out of the dollars you invest in visual communications.&lt;/b&gt; Finished
video programs can be used in retail kiosks or digital signage, as an overview and enticement
on websites, as part of a direct mail campaign and as part of digital sales kits.
&lt;br /&gt;&lt;br /&gt;FMP’s comprehensive solutions facilitate integration between the many components of the
company’s broader offerings. FMP provides it all under one roof – including program design
and scriptwriting, video production and post-production, interactive development and
programming, media encoding/file compression, and a breadth of network engineering
services.</content></entry><entry><id>News52</id><title type="text">What Makes Video Worth It?</title><updated>2007-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2007-what-makes-video-worth-it-" /><content type="html">
		&lt;h5&gt;By Don Cox, Vice President, Creative Services
&lt;/h5&gt;Video can be an extremely powerful communication tool. Used the right way, it can get
people to think what you want them to think, or do what you want them do. It’s no wonder so
many sales people and training professionals love video.
&lt;br /&gt;&lt;br /&gt;But putting this power into action can meet resistance. Anyone promoting video for business
communication has to know what makes video worth the effort and cost. You have to answer
this question: When is it worthwhile for an organization to do what it takes to produce an
effective video program for marketing, public relations, corporate communications, or
training?
&lt;br /&gt;&lt;br /&gt;Maybe you or others in your organization advocate using video because it is so prevalent in
the culture at-large. Video undoubtedly has a factor of “cool.” The multi-billion dollar
purchase of YouTube by Google is just one proof of that. And, with quantum leaps in network
bandwidth as well as the continual downward drive of the cost of high-end video display
technology, it is safe to say that video is soon to be a fixture in business communications.
&lt;br /&gt;&lt;br /&gt;Video may have already reached the status of staple communication method for your
customers. And for your competitors. Keeping pace with others in your industry is a
compelling argument for doing many things. But there may be more convincing reasons for
adding video to your organization’s marketing or training communications arsenal.
&lt;br /&gt;&lt;br /&gt;The decision on whether or not video is the right choice often hinges on the particulars of the
audience that you’re targeting. You start by determining what will reliably get their attention,
hold their attention, and in the end, reach them in a way that can change something about
what they know, feel, or believe – and change it to your advantage.
&lt;br /&gt;&lt;br /&gt;Video should be used when you can utilize one or more of its core strengths to affect your
audience. One strength of video is to connect with an audience on an emotional level in an
experiential way. By presenting the right combination of motion imagery, sound, and text, a
video program can excite and engage. A video can make an audience feel happy, relieved,
emboldened, angry, sad, compassionate, or triumphant. And video can make this happen in an
immediate way, in the present tense – the “now.”
&lt;br /&gt;&lt;br /&gt;Because video plays to the senses, with an immediacy of greater intensity than other media, a
video audience tends to respond viscerally. They filter less, often accepting what they
experience much like they would their experience of an actual event. This makes people more
open emotionally, and more prone to persuasion. That’s why, with the right design and execution, a video can be enormously valuable as a tool to sell, motivate, and teach, with
greater retention rates than other communication modes.
&lt;br /&gt;&lt;br /&gt;This much is obvious: video is a visual medium that conveys motion imagery that can be very
much like “being there.” This strength of video makes it the method of choice for presenting a
process and for taking viewers somewhere they could not otherwise visit easily. Examples of
such uses include video showing how a product is made or how a product increases efficiency;
video showing the safest way to do something potentially dangerous; and video
demonstrating the right way to interview new-hires or to sell to a skeptical prospect.
&lt;br /&gt;&lt;br /&gt;To capitalize on these core strengths of video doesn’t require a complex design, a lot of
shooting, or a gigantic budget. Consider video testimonials from satisfied customers, which
can be simply a person on-camera speaking about their positive experience with a product or
service. The difference in the impact of a video testimonial and a written testimonial can be
vast. A video testimonial feels more authentic – it is more than just words. As such, it is more
involving. The video testimonial is perceived as a directly viewed, first-person, eyewitness
experience of a person’s behavior, as well as a record of what was said. Viewers get to watch
the testimony unfold in something like real-time, and they get to judge for themselves its
trustworthiness. Viewers may also identify with the person speaking, and invest emotionally in
what he or she is saying. In a successful video testimonial, seeing and hearing becomes
believing.
&lt;br /&gt;&lt;br /&gt;Maybe this is the easiest way to define what makes a video production worth it: when you
have something to show, something that will help bring your audience to your way of thinking.
Video is not the ideal medium for data heavy communications, or overly abstract concepts.
But keep in mind that it may not always be obvious how to use video for every
communications challenge. That’s where professionals like FMP come in.
&lt;br /&gt;&lt;br /&gt;A company like FMP will help determine if your communication goals can be served well by
video. And, if so, how. With decades of cross-industry, cross-platform experience in video and
multimedia, a team like ours can help make clear the value of video to your specific situation.
So you can capitalize on the power of video to influence your audience. After all, that’s what
makes video worth it: the unrivaled impact it can have on the people you need to persuade to be successful.</content></entry><entry><id>News53</id><title type="text">Announcing FMP Board of Directors</title><updated>2007-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2007-announcing-fmp-board-of-directors" /><content type="html">
		&lt;h5&gt;By Jeff Levin, President&lt;/h5&gt;
		&lt;p&gt;I am pleased to announce the addition of a newly formed Board of Directors this quarter. The
Board will serve to contribute strategic recommendations to help ensure FMP continues to
grow and provide the outstanding service levels our customers have come to expect. Meeting
quarterly, the Board will review financial information and guide the company regarding major
decisions, marketing efforts, purchases and growth plans.&lt;/p&gt;
		&lt;p&gt;The first Board meeting was held May 31, 2007. The board consists of five seats, one of which
belongs to FMP CEO/COO Ron Giannone and another at which I sit. The other Board members
are well-respected Philadelphia area business leaders; Steve Zarrilli, co-founder and managing
partner, Penn Valley Group, holds a seat, and a representative from each of our investor
groups holds a seat.&lt;/p&gt;
		&lt;p&gt;I am excited about the potential of applying the combined business experience, savvy and
creativity of this team to FMP’s future growth.&lt;/p&gt;
</content></entry><entry><id>News54</id><title type="text">New for Spring</title><updated>2007-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2007-new-for-spring" /><content type="html">
		&lt;h5&gt;By Marty Rogoff, Vice President, Operations&lt;/h5&gt;Spring means “new” to many people, and can refer to blooming flowers, colorful clothes and
baseball season. At FMP, this spring has meant new &lt;b&gt;people&lt;/b&gt;, new &lt;b&gt;projects&lt;/b&gt; and new &lt;b&gt;partners&lt;/b&gt;. It
has been incredibly exciting, and has us well-positioned for successful growth.
&lt;br /&gt;&lt;br /&gt;How confident are we of that growth? So confident that we’ve doubled the number of &lt;b&gt;people&lt;/b&gt;
in both the Multimedia Department and the Meetings &amp;amp; Events Department. We worked
hard—and succeeded—in finding experienced and educated professionals skilled in developing
customer solutions and serving client needs. Our sales and research tells us that the corporate
need for communication via technology is about to explode, and we want to be ready.
&lt;br /&gt;&lt;br /&gt;Spring &lt;b&gt;projects&lt;/b&gt; came from both current and new clients. Just this week we completed a video
honoring a contributor to a major university and a huge show in Atlanta. Next?
In one current project, our Multimedia Department is working with a new client to solve its
web conferencing and communication needs. In another, our Creative Director is helping a
Human Resources Department communicate with its employees. We’re having introductory
meetings with clients every day, and the response has been fantastic. We’re honored and
flattered by the confidence that new customers have shown in us.
&lt;br /&gt;&lt;br /&gt;And, we have new &lt;b&gt;partners&lt;/b&gt;. Through an investment in FMP, the Penn Valley Group will now
provide long-term, strategic development and management support to the current Executive
team at FMP. Penn Valley Group’s operational and investment expertise and proven track
record for stimulating business growth has already had a positive effect here at FMP. It was an
easy decision to work with Penn Valley Group, and we’re excited to have them as a valued
partner moving forward.
&lt;br /&gt;&lt;br /&gt;FMP owes much of its historical success to making calculated moves that meet the needs that
surface in the wake of change. Once again, we see change in business communications on the
horizon and that’s why we’ve made some strategic moves this spring to prepare for the
seasons to come.</content></entry><entry><id>News55</id><title type="text">Web-Based Video Delivery System Promotes Unity Across a Global Enterprise</title><updated>2007-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2007-web-based-video-delivery-system-promotes-unity-across-a-global-enterprise" /><content type="html">
		&lt;h5&gt;By Walt Wasdyke
&lt;/h5&gt;
		&lt;b&gt;Overview
&lt;/b&gt;
		&lt;br /&gt;Over the past decade, a global transportation and logistics firm has experienced rapid
expansion through a combination of acquisitions and organic growth. During that time, the
company relied on print materials, internal e-mails and physical copies of video
communications to keep their network of field offices abreast of company developments.
&lt;br /&gt;&lt;br /&gt;The phenomenal growth, though welcomed, came at a price: a widening chasm had developed
between the company’s headquarters in Philadelphia and the host of new offices spread across
several continents and time zones. The old methods of communication had not kept up with
the company’s expansion. Faced with a potentially fragmented workforce, the firm initiated a
campaign to promote unity across the global enterprise. To reach their many offices
simultaneously, the firm turned to FMP to implement a web-based video delivery system with
information provided in multiple languages.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Key Elements &lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;International company with offices in the U.S. and around the world &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Campaign to unify the global workforce &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Mix of print, electronic and video media &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;Challenges&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;To work with a single resource for video, graphic and webcast design and production &lt;br /&gt;&lt;/li&gt;&lt;li&gt;To deliver messages in the native languages of the global offices &lt;br /&gt;&lt;/li&gt;&lt;li&gt;To engage a flexible, reliable partner to help coordinate a global internal campaign &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;The FMP Solution&lt;/b&gt;&lt;br /&gt;FMP created specially-commissioned videos to work in tandem with internally generated
electronic newsletters to comprise the client’s corporate unity campaign.
&lt;br /&gt;&lt;br /&gt;FMP’s video on-demand webcasting solution enabled the client to control access to the online
media, capture individual viewer data and track the number of times and location where the
videos were viewed. An added benefit to the client was avoiding the expense and delays
typical of physical delivery.
&lt;br /&gt;&lt;br /&gt;The company also engaged FMP to provide language translation services to make the videos
even more accessible to their non English-speaking employees around the world.
&lt;br /&gt;&lt;br /&gt;Viewing of the videos became cross-continental events, with the critical messages reaching
their internal audiences with the speed and immediacy of the internet and the unparalleled
impact of video.</content></entry><entry><id>News56</id><title type="text">Globalization – The Growing Integration of Economies and Societies Around the World</title><updated>2007-09-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-1-2007-globalization-the-growing-integration-of-economies-and-societies-around-the-world" /><content type="html">
		&lt;h5&gt;By Bill Groce, Director, 1-Voice Language Department
&lt;/h5&gt;In addition to the written word, today’s corporate communications exist in a variety of digital
formats, including video, audio, Flash, and PowerPoint presentations. For an increasing number
of companies, this content is intended for a global audience. How do those companies reach
customers and employees with marketing, sales, HR, and training solutions while providing
that content in a multitude of potential languages?
&lt;br /&gt;&lt;br /&gt;Statistics support the growing need for corporations to add the component of language
translation to their frameworks. Fortune 500 companies have reported, on average, more than
42 percent of their revenues and more than half of their profits from non-domestic customers.
&lt;br /&gt;&lt;br /&gt;For many large corporations, it’s a mounting concern. Both global customers and global
workforces expect to interact in their native languages. Integrating communications into
effective local language materials creates greater relevance and improves efficiency across an
organization.
&lt;br /&gt;&lt;br /&gt;A U.S. company can potentially triple its earnings by properly addressing the world market.
Technology is obviously a driving force. It has been easier than ever to market products and
services globally since the advent of the Internet. Companies need to budget appropriately for
marketing to countries where English is not the official language. It is important to consider
the fact that if your customers live in a non-English-speaking country, they are most likely not
going to access the Internet in English. Therefore, translating your company website into
multiple languages can help expand your revenue, providing an obvious ROI.
&lt;br /&gt;&lt;br /&gt;When considering the need for clear and consistent communication in international business –
whether it’s training, recruiting and retaining employees; employee development initiatives; or
adherence to mission and values – the complications are amplified when extending a
consistent message to multiple countries.
&lt;br /&gt;&lt;br /&gt;By combining quality resources and strategies with nearly 25 years of experience, FMP’s 1-
Voice integrates the capabilities of its global team of translators and native voice talent to
accurately deliver translation solutions to audiences worldwide. Whether an organization is
trying to reach its customers or employees through print, the web or any number of
multimedia applications, in one language or in 25, 1-Voice delivers results.</content></entry><entry><id>News57</id><title type="text">Global Communication - Right Now at the Right Price with Webcasting</title><updated>2007-09-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-1-2007-global-communication-right-now-at-the-right-price-with-webcasting" /><content type="html">
		&lt;h5&gt;By Karen Klosinski, Director, Multimedia Services
&lt;/h5&gt;Have you ever needed to get your message to 8 million people across the globe? Maybe not
yet, but in today’s global economy even small to medium size businesses are finding a growing
need to communicate to employees, customers and partners around the world.
&lt;br /&gt;&lt;br /&gt;No matter what the size of your business, frequent and effective corporate communications is
a challenge. When you put your communication needs on a global scale, the effort and cost
can grow exponentially. So, how are global organizations successfully delivering on their
corporate communication strategies while still maintaining costs? Many are looking to
technology solutions such as Webcasting to meet their communication needs and increase
their competitive edge.
&lt;br /&gt;&lt;br /&gt;Webcasting – or Streaming Media – allows for the distribution of audio, video and other data
content across the Internet or private Intranets offering immediate access to live events or to
stored content on demand. Webcasting technologies were first introduced in the mid 1990’s
and have reached phenomenal growth over the past 10 years with industry analysts predicting
continued growth rates.
&lt;br /&gt;&lt;br /&gt;The success of Webcasting is due to a combination of the relative availability of broadband
networks, cost savings as compared to traditional business travel methods of communication
and high technology familiarity to target audiences.
&lt;br /&gt;&lt;br /&gt;When looking at statistics, it’s easy to understand why corporations are opting for this cost
effective medium for business communications to their targeted audiences. For example, the
media distribution service YouTube reports over 1 million streamed videos viewed daily, and
Arbitron – a media and marketing research firm – reported in March 2004 over 50 million
Americans using online audio or video in a single month.
&lt;br /&gt;&lt;br /&gt;In addition to high medium acceptance, corporations are finding Webcasting solutions
improve attendance while reducing costs. In example, one US-based corporation with 16,000
employees worldwide achieved a 75% view rate while reducing costs by 65% by eliminating
content distribution by CD and associated travel expense.
&lt;br /&gt;&lt;br /&gt;For corporations considering deploying Webcasting solutions, common questions surrounding
scalability, regional reach and types of business applications are common. To ensure business
class scalability and maximum regional support, many Webcasting solution providers, like
FMP, partner with Content Distribution Network (CDN) Providers such as Akamai. Akamai is
the leading CDN Provider and claims over 1,000 direct customers including a number of
corporate enterprises along with the FBI, Department of Home Land Security and the
Department of Defense. Akamai, who reports to handle 20% of the world’s internet traffic,
supports hundreds of thousands of simultaneous Webcasts, tens of thousands of concurrent
viewers with infrastructure in over 70 countries.
&lt;br /&gt;&lt;br /&gt;The most common business applications for streaming media are still in E-Learning and
corporate communications such as Product Releases, Product Demonstrations, Press Releases,
CEO Announcements, Town Hall Meetings, Human Resource Announcements, Investor
Relations and the like, with growing interest in leveraging Webcasting technologies for
Internet-based advertising.
&lt;br /&gt;&lt;br /&gt;It’s no secret corporate enterprise use of Webcasting doesn’t compare to the worldwide
demand for music and video clips. In fact, Microsoft announced a record streaming event in
July of this year, streaming the 36 hour Live Earth Concerts worldwide to about 8 million
viewers. However, it is likely that Webcasting adoption, like many technologies such as
Personal Computers, will be adopted simply because internal and external customers demand
the same experience and conveniences they enjoy at home. In this case, corporations will
enjoy simplified worldwide reach for pennies on the dollar compared to business travel communications.</content></entry><entry><id>News58</id><title type="text">Reach a Global Audience with Strategic Communications</title><updated>2007-09-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-1-2007-reach-a-global-audience-with-strategic-communications" /><content type="html">
		&lt;h5&gt;By Marty Rogoff, Senior Vice President
&lt;/h5&gt;No one today doubts the opportunity for tremendous international business growth. The
internet is integrated into daily life and Thomas Friedman’s “The World is Flat” has become a
must-read for every business person and business student. What is less discussed, however, are
the errors, lack of strategic planning and missteps that are made every day by businesses that
neglect the need to reach their wider audience.
&lt;br /&gt;&lt;br /&gt;Communications should be visual and in a style and language that allows it to be heard.
Assumptions made in marketing communications can also lead to perceptions of arrogance
and insensitivity, something that can impact a bottom line as well as reputation.
&lt;br /&gt;&lt;br /&gt;Businesses cannot forget to interpret their communications strategies for foreign customers
and employees. Relying on your employees to communicate the company culture and
messages has risks, as Wal-Mart discovered in Germany, when it found that Germans mistook
the trainers’ smiles as flirtation. Marketing brochures or employee manuals can also
undermine other globalization advances. Even mundane elements such as the quality of paper
used for a written document may not indicate the same level of quality as that in your home
culture. In some cultures, paper that is clearly mass produced connotes an arrogance which
ignores the handicrafts that are the staple of the underprivileged.
&lt;br /&gt;&lt;br /&gt;Video is known to enhance comprehension and retention. One can only assume, then, that
visual communications would have a huge role as companies head into foreign environments.
Being able to see and hear—and not just read or hear—exponentially increases the probability
that customers will understand and that employees will conform.
&lt;br /&gt;&lt;br /&gt;FMP is poised to meet the communications challenge facing global companies today. Whether
it be via a DVD, video-on-demand or in a live webcast, video can ensure that your
international customers or employees receive the strategic and planned message. An FMP
strategic team can select the creative visual approach most appropriate for any company’s
goals, budget and timeframe.</content></entry><entry><id>News59</id><title type="text">Product Launch Press Release Reaches Extended Audience Via Webcast</title><updated>2007-09-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-1-2007-product-launch-press-release-reaches-extended-audience-via-webcast" /><content type="html">
		&lt;h5&gt;By Karen Klosinski, Director, Multimedia Services
&lt;/h5&gt;
		&lt;b&gt;Overview
&lt;/b&gt;
		&lt;br /&gt;A Product Launch Press Release for SAP is more than a simple announcement. As the
recognized leader in providing collaborative business solutions around the world, SAP had
unique needs that included live worldwide coverage at broadcast quality to major media
conglomerates such as CNBC and Bloomsburg, as well as conveying their message to their
extended audience including media, analyst, partners and customers.
&lt;br /&gt;&lt;br /&gt;Success for SAP was measured in the quality and accessibility of their message to their
audience. SAP turned to FMP to provide Satellite as well as Internet based streaming access for
their audience.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Key Elements &lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Recognized leader in collaborative business software &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Strategy to communicate message to news media on global scale &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Combination of Satellite and Internet-based streaming access &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;Challenges&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Reach a wide audience in the most professional and cost-effective manner &lt;br /&gt;&lt;/li&gt;&lt;li&gt;To engage a consultative, reliable partner to coordinate a global message &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;The FMP Solution
&lt;/b&gt;&lt;br /&gt;FMP delivered on SAP’s communications objectives by providing a complete turn key solution
ensuring worldwide reach, high quality and providing SAP the ability to focus on their message
not the technology. 
Solution highlights included:
&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Meeting &amp;amp; Event Management &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Lighting &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Audio/Visual Expertise &amp;amp; Equipment &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Video Production Services &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Satellite Uplink/Satellite Media Tour &lt;br /&gt;&lt;/li&gt;&lt;li&gt;On Site Encoding &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Live Internet Streaming &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;The Results&lt;/b&gt;&lt;br /&gt;FMP’s Satellite and Internet Broadcast solution allowed SAP to effectively deliver their
message to a worldwide audience including 500 Media Organizations, Internal SAP Staff, and
Broadcast “Live” TV Coverage with SAP Executives.</content></entry><entry><id>News60</id><title type="text">FMP Appoints Two New Members to the Business Development Team</title><updated>2007-12-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/12-1-2007-fmp-appoints-two-new-members-to-the-business-development-team" /><content type="html">
		&lt;h5&gt;By Ron Giannone, CEO
&lt;/h5&gt;FMP is pleased to announce the appointment of two members to FMP’s Business Development
Team.
&lt;br /&gt;&lt;br /&gt;Matt Henry joined FMP in September 2007 to serve as the new Vice President of Business
Development. In this role, Matt will help the company attract and retain new clients by
creatively applying FMP s services to solving fundamental customer needs. He has more than
14 years of sales, marketing and management experience, including work with US Interactive,
FullTilt Solutions, and Ciber, Inc.
&lt;br /&gt;&lt;br /&gt;Matt co-founded Tybio, Inc., a professional services firm focused on web development and
user-centric design. He has been a frequent public speaker on the topic of applying technology
effectively towards solving business objectives. He has a degree in Marketing from the
Wharton School of the University of Pennsylvania.
&lt;br /&gt;&lt;br /&gt;Graham Burroughs was brought to FMP as Senior Business Development Manager in October
2007. Graham brings to FMP 10 years of event management and account services experience.
His has served clients in several different sectors and industries, including federal government,
technology, healthcare and pharmaceutical/biotech. &lt;br /&gt;&lt;br /&gt;By bringing Matt and Graham aboard, we have positioned FMP with the expertise required to
focus on the continued growth of the company. Under Matt s leadership, FMP will be better
positioned to reach new customers who understand the value of the visually-driven
communications solutions we offer.</content></entry><entry><id>News61</id><title type="text">The Consultative Approach</title><updated>2007-12-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/12-1-2007-the-consultative-approach" /><content type="html">
		&lt;h5&gt;By Jeff Fish, Producer-Director, Creative Services
&lt;/h5&gt;Who are we?&lt;br /&gt;&lt;br /&gt;What happens when a major national corporation asks that question? The answer has become
the centerpiece of a series of marketing, orientation and recruitment videos for a current FMP
client, a large engineering and construction firm in the energy and communications industry.
&lt;br /&gt;&lt;br /&gt;As a trusted partner, FMP must gain as much knowledge as possible about the client and its
industry. All projects begin with FMP performing its due diligence and truly understanding the
client’s goals and desires. We sit down with our client and dig down to its core values, honing
and refining the one message that defines that company. Sometimes we discover the reality
on the street or in the trenches is very different than the perception in the executive office.
&lt;br /&gt;&lt;br /&gt;In essence, we first become a detective and then a Junior-level expert. In other words, we may
not be able to tell you exactly how sulfuric acid is cleaned, but we understand that dirty acid is
a by-product of the refining process, it’s sent via pipeline to a nearby processing plant where
it’s cleaned and shipped back for re-use or sold.
&lt;br /&gt;&lt;br /&gt;With FMP’s current client, the problem wasn’t its message, but the fact that it has too many
messages. What really attracts its clients or new hires? Is it its performance? Its history? Its
safety program?
&lt;br /&gt;&lt;br /&gt;The FMP solution was to create a brief survey that will offer us the further insight that is
crucial to the project. We crafted a series of open-ended questions, which allows executives
and employees the opportunity to share their perception of the company. The goal is to assist
our client in discovering and defining its true value.
&lt;br /&gt;&lt;br /&gt;Once the survey is complete, FMP will analyze the results with the executive team and work
toward answering that all-important question, “Who am I?” This, in turn, will enable us to
focus on the script and formulate the right message for FMP to communicate for the client.</content></entry><entry><id>News62</id><title type="text">Selecting the Right Communications Vendor</title><updated>2007-12-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/12-1-2007-selecting-the-right-communications-vendor" /><content type="html">
		&lt;h5&gt;By Matt Henry, Vice President, Business Development
&lt;/h5&gt;It’s difficult to spend any reasonable amount of time on the Internet these days without
noticing the proliferation of video and rich media. Today alone (and it’s early yet …) I have
watched “highlights” of a presidential debate, previewed my Fantasy Football match-ups, and
watched an old SNL You Tube clip emailed to me by a friend.
&lt;br /&gt;&lt;br /&gt;As consumers, we have come to expect this level of immediacy and sophistication from
content over the Web. Finally (and only recently) technology has begun to match the need to
effectively communicate diverse messages to a diverse audience … or specific messages to a
specific one.
&lt;br /&gt;&lt;br /&gt;Surprisingly, B2B marketing and communications programs have been slow to adopt this same
technology, even though their goals are fundamentally the same. The challenges are not new
ones: How can I build awareness around my new product launch? How do I target potential
new employees? How do I retain the current ones? How do I differentiate my brand in a
dynamic and competitive landscape?
&lt;br /&gt;&lt;br /&gt;&lt;i&gt;And how do I do it with technology that people actually use?
&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;When selecting a vendor to assist with such a program, it’s important to find one that focuses
on more than just visual appeal, or the use of cool technology. Instead, it is important to
select a vendor who has demonstrated an understanding of how to apply this technology to
solve a real business problem.
&lt;br /&gt;&lt;br /&gt;Before your vendor makes decisions about specific content, program themes, or deployment
techniques, they should guide you through a discussion that clearly identifies the following:
&lt;br /&gt;&lt;ul&gt;&lt;li&gt;&lt;i&gt;&lt;b&gt;Business Objectives&lt;/b&gt;&lt;/i&gt; – What are the business problems that this program needs to
address and solve? &lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;i&gt;&lt;b&gt;Communications Objectives&lt;/b&gt;&lt;/i&gt; – What are the key messages that this program is
intended to deliver? What are the primary themes we can use to support these
messages? &lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;i&gt;&lt;b&gt;Targeted Audience&lt;/b&gt;&lt;/i&gt; – Who needs to receive this message? Does the message vary
based on difference audience types? How does this audience need/want to access the
content we are creating? &lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;i&gt;&lt;b&gt;Supporting Content, Assets, and Programs&lt;/b&gt;&lt;/i&gt; – How does this new program fit in with
existing ones? What media assets can be used to streamline production costs and
time frames? &lt;br /&gt;&lt;/li&gt;&lt;li&gt;&lt;i&gt;&lt;b&gt;Budget and Schedule Parameters&lt;/b&gt;&lt;/i&gt; – What are the events that drive the program’s
schedule? How will the program be paid for? How can it pay for itself? &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;Through the successful completion of hundreds of projects, FMP has refined a development
process that leads our clients to the most effective, efficient, and integrated use of visual
media.
&lt;br /&gt;&lt;br /&gt;This process prevents our clients from using technology for technology’s sake. While we may,
for example, design a program where sales reps receive training via weekly video Podcasts, we
aren’t doing so because Apple has catchy songs in their commercials.
&lt;br /&gt;&lt;br /&gt;Selecting a vendor that engages in this consultative type of process ensures that all design,
development, and deployment decisions will ultimately tie back to the original objectives that
drive the program, and will deliver the maximum possible ROI.
&lt;br /&gt;&lt;br /&gt;&lt;i&gt;Matt Henry is FMP’s VP of Business Development. His fantasy football team is 7-4, and music is his
king sized bed.&lt;/i&gt;</content></entry><entry><id>News63</id><title type="text">Is Viral Video Marketing an Effective Strategy?</title><updated>2008-03-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2008-is-viral-video-marketing-an-effective-strategy-" /><content type="html">
		&lt;h5&gt;By Sue Krause, Marketing Manager
&lt;/h5&gt;One basic challenge every company faces – regardless of industry – is how to set itself and its
product or service apart from the competition to really get noticed. This responsibility plagues
marketing executives across the country every day.
&lt;br /&gt;&lt;br /&gt;With the inception of YouTube in February 2005, viral video marketing became one of the
hottest trends sweeping marketing plans worldwide. Marketing executives now need to
determine whether or not it makes sense for them to create and deploy viral video campaigns
to meet the goals and objectives laid out in their Marketing Plans. Statistics support the value
in businesses investing their marketing dollars on this strategy.
&lt;br /&gt;&lt;br /&gt;In July 2006, YouTube announced that over the course of June 2006 alone, the site served 2.5
billion videos to nearly 20 million unique visitors. According to an August 2006 Wall Street
Journal article, the total time that people had spent watching YouTube since its inception in
February 2005 was 9,305 years.
&lt;br /&gt;&lt;br /&gt;There is no denying that the Internet has quickly grown to become a major source of
entertainment; recent studies even indicate that it has now surpassed television as a leisure
activity. The Stanford Institute for the Quantitative Study of Society found in 2004 that the
average Internet user spends three hours per day online, which is almost double the 1.7 hours
the average respondent spends watching television. But, for videos to turn viral, users must
share them with others.
&lt;br /&gt;&lt;br /&gt;A report released by the marketing agency Sharpe Partners states that 89% of U.S. adult
Internet users share content with friends, family and associates by e-mail, and they do so
often. The report found that 63% share content at least once a week and
25% share daily or almost daily. Of particular relevance to companies considering investing in
a viral marketing campaign, more than 40% said they are more or slightly more likely to send
marketing-related messages, while only 5% refuse to share content that contains a clear brand
message.
&lt;br /&gt;&lt;br /&gt;The return on investment is the true value of any viral marketing campaign. With a viral video,
there is only cost invested into the development of the idea and the creation of the video, but
there is no associated distribution or “Pay Per Click” cost. If you partner with a creative and
consultative company like FMP to develop and produce a clever, unique and effective video,
the number of viewers you can attract can be remarkable.&lt;br /&gt;&lt;br /&gt;MarketingExperiments.com launched a program to test the value of viral video marketing
campaigns. It uploaded to YouTube 28 videos of varying lengths with promotions at the end
with corresponding website links. In just 60 days, the experiment resulted in the videos being
viewed more than 324,000 times, more than 4,100 clicks through to the website, and 1.49%
of viewers going on to become newsletter subscribers.
&lt;br /&gt;&lt;br /&gt;In order for Viral Video to have impact as a marketing medium, the user should ideally have
broadband. The total number of home broadband users in the U.S. has grown 30 percent year
over year, from 78.6 million in May 2005 to 102.5 million in May 2006, according to a June
2006 press release from Nielsen//NetRatings. The press release went on to state that
Broadband composition remains high in the workplace, with 90 percent saturation in May
2006.
&lt;br /&gt;&lt;br /&gt;When considering each of these components and looking at the big picture, one should
consider viral video as an effective marketing strategy. Because it is a hot trend, the most
important factor is creating a campaign that will really stand out to ensure that it is shared to
get your message out effectively. Otherwise, your video can be lost in amidst a saturated
medium. That is why the most important step in the process is hiring the right company to
work with you to create a compelling idea and to execute it successfully.
&lt;br /&gt;&lt;br /&gt;FMP has more than 40 years experience working closely with our clients to provide creative
solutions to their communications challenges. In the past year, we have worked on several
successful viral video campaigns, which you can learn about in more detail throughout this
newsletter.</content></entry><entry><id>News64</id><title type="text">Viral Video Marketing – The Ideas and Audience are Endless</title><updated>2008-03-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2008-viral-video-marketing-the-ideas-and-audience-are-endless" /><content type="html">
		&lt;h5&gt;By Don Cox, Vice President, Creative Services
&lt;/h5&gt;Viral marketing is often covert, especially if video or interactive media is used. When the
average person encounters such a presentation, he or she typically won’t respond as if to a
sales pitch. This makes the video or other marketing vehicle more readily accepted and more
likely to be shared, which aids the goal of broad and inexpensive distribution.
&lt;br /&gt;&lt;br /&gt;Also, with viral marketing, the exchange between the marketer and the audience is frequently
more complex than with other marketing methods. The viral marketer gives more – more
entertainment or more information, some of which may not be available elsewhere. In
exchange for this added value, the audience enables the distribution of the viral marketing
vehicle in a way not likely with more conventional material. Most of us find it much easier to
pass along a fun or informative video – even if we know it contains a marketing element –
than do a purely promotional website or print ad.
&lt;br /&gt;&lt;br /&gt;All of this suggests that a viral marketing effort must create the perception of value beyond
the typical advertisement. And, generally speaking, the more submerged the marketing
message, the more successful the viral effort is in creating this perception.
&lt;br /&gt;&lt;br /&gt;This is the case with many examples of viral marketing. Consider the Chinese appliance
manufacturing giant Haier and its sponsorship of a cartoon series for the web. The Haier Brothers
series, in which two young boys travel the world, has become enormously popular in Asia and
increasingly throughout the world. In the process, the series has helped build brand recognition
for Haier, especially among young families, the sponsor’s prime demographic. However, aside
from using the Haier name, the cartoon makes no reference at all to the manufacturer or its
products. The positive image gained from association with the upbeat and engaging content has
been enough for Haier executives to spend a significant portion of their marketing budget on the
series.
&lt;br /&gt;&lt;br /&gt;Marketers of many movies and TV programs use viral marketing to build viewership. One
stand-out is a covert promotion for the Showtime series Dexter and its replay schedule on the
FX cable channel. The Dexter promo designers used interactive technology to provide each
audience member with a unique experience, playfully incorporating information about the
individual viewer in a realistic re-creation of news coverage of a murder. Eventually, the joke is
revealed, along with the connection of the fake news story to the equally macabre cable
series.
&lt;br /&gt;&lt;br /&gt;FMP has been involved with a number of video programs used in viral marketing campaigns.
Elsewhere in this newsletter, the details of one such project, a YouTube contest sponsored by a
vaccine manufacturer, can be found. Recently, our company also has produced a short comedy
film for a more specialized audience, corporate IT executives and their teams. The film spoofs
the convoluted promises of a global provider of business software, at the end referencing an
alternative solution from the competing software company that sponsored the piece. This
program’s unexpectedly humorous approach to the subject matter, and the fact that it is
geared to a specific audience, has helped ensure that individuals who are emailed a web link to
the satire send it on to their colleagues.
&lt;br /&gt;&lt;br /&gt;FMP also is planning to produce for a large medical services organization a series of
documentary programs that will be used, in part, as viral marketing. Each program will profile
a person who has recently recovered from a traumatic injury. The program will yield an
informative look at both the physical and emotional aspects of the profiled individual’s
treatment program, in the process delivering insights on the sponsor organization.
&lt;br /&gt;&lt;br /&gt;With this project, like most others undertaken by FMP, our team will develop and produce the
media content, guided by an in-depth understanding of the topic and the intended audience.
We will also help direct our client in the distribution of the programs. Because the information
this series will bring to the targeted audience will be both valuable and difficult to obtain
elsewhere, and because it will be presented in an easily digestible format, we expect that links
to the series will be readily shared by interested parties through email, networking sites, and
other online modes, resulting in a successful viral marketing campaign.</content></entry><entry><id>News65</id><title type="text">The Show Must Go On - The Value of Virtual Events in a Weak Economy</title><updated>2008-03-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2008-the-show-must-go-on-the-value-of-virtual-events-in-a-weak-economy" /><content type="html">
		&lt;h5&gt;By Matt Henry, Vice President, Business Development
&lt;/h5&gt;It’s one of the first things everyone learns in History class … ‘those who do not learn from
history are doomed to repeat it.’ As I read the constant headlines, predicting an inevitable
recession, or reporting the one we’re already in, I am reminded of a couple of things I have
learned.
&lt;br /&gt;&lt;br /&gt;First, this is not new. Economies, global and local, are cyclical. As surely as there will be
strong economies – marked by spending, expansion, and growth – there will be weak ones –
marked by stagnancy and fiscal cautiousness.
&lt;br /&gt;&lt;br /&gt;Second, the fundamental needs of a business do not disappear in a down economy. Sales
people still need to be properly trained and motivated. Customers still need quality products
and services, and prospects still need to be reached by important marketing messages.
&lt;br /&gt;&lt;i&gt;&lt;br /&gt;It just needs to happen more efficiently.
&lt;/i&gt;&lt;br /&gt;&lt;br /&gt;Historically, one of the first cuts to be made is around corporate meetings and events, both
internal and external. The costs associated with travel, lodging, meals, and entertainment can
be prohibitive, and thus are at the top of the list to eliminate. The need for these events,
however, persists.
&lt;br /&gt;&lt;br /&gt;So how can companies maintain the effectiveness of their internal and external
communications efforts, but still manage overall costs?
&lt;br /&gt;&lt;br /&gt;While it is difficult to fully replace the experience and value of the formal presentations and
informal discussions that occur at a live event, advances in technology have allowed
companies to achieve similar goals at significantly lower costs. Virtual Events have become a
viable alternative, aimed at addressing the same communications objectives as a live event,
without all of the associated costs.
&lt;br /&gt;&lt;br /&gt;In order to achieve these goals, a Virtual Event must be properly designed and implemented.
It’s not enough to create a mountain of information, post it on a website, and hope for the
best. Instead, a Virtual Event must be approached with the same thoroughness and discipline
as a live event, minimally including consideration for each of the following.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Communications Objectives
&lt;/b&gt;&lt;br /&gt;Ultimately, the purpose of any event is to communicate a specific set of messages to a
specific group of people. The nature of these messages is the factor that will necessarily drive
the details of how an event is implemented. A Virtual Event is no different, and it should be
planned to ensure that the right content is accessible.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;User Experience&lt;/b&gt;&lt;br /&gt;Imagine a large corporate meeting where attendees show up, enter a large conference room or
convention hall, and are met by a long table covered with nothing but print outs from
PowerPoint presentations. It’s not a likely scenario for a live event, but unfortunately it’s
essentially the model followed for Virtual events … a static Web site with a (somewhat)
categorized list of links to various presentation materials.
&lt;br /&gt;&lt;br /&gt;Planning around live events typically focuses a great deal of time on User Experience, a
determination of the theme of the event, and how the theme can best be used to
communicate to the audience. Virtual Events must be similarly planned.
&lt;br /&gt;&lt;br /&gt;This is not to say that your Virtual Event Web site needs to rely on an Old West or NASCAR
theme to be successful. A Virtual Event does, however, need to display careful consideration
to how an individual user will interact with the site, and how he or she will find the content
most relevant to them. Community features (chat, discussion, document sharing);
information architecture and content structure; and personalization are all aspects of a Virtual
Event that will contribute significantly to its overall success or failure.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Enduring Material&lt;/b&gt;&lt;br /&gt;Companies spend a great deal of time and money developing event presentations – both prerecorded
and live – to effectively communicate to event attendees. Whether or not they
achieve their objective, the presentation’s message can be fleeting. A Virtual Event provides a
platform that allows access to these long after the original event date, which is beneficial for
those who were unable to attend the event, but also for those who were.
&lt;br /&gt;&lt;br /&gt;Video indexing technology allows companies to take longer video presentations and Webcasts,
and tag them with both keywords and a table of contents structure. This permits event
attendees to focus their time on sections of the presentation that are most relevant to them.
By capturing site metrics (see below), companies can determine which parts of their messages
are most effective to which audience, enabling them to refine their communications approach
for future events.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Metrics and Evaluation
&lt;/b&gt;&lt;br /&gt;Relative to Live Events, a Virtual Event site offers a greatly enhanced ability to track usage and
accept feedback. If, for example, certain presentations are critical to the field sales force, a Virtual Event can provide management access reports to see who is viewing them, when, and
for how long. A great deal of investment goes into these communications efforts, and it is
important to know if/how they are being used.
&lt;br /&gt;&lt;br /&gt;Virtual Events also provide an excellent forum for feedback. Many companies are finding that
an online venue is as important a way to listen to employees as it is a way to talk to them. A
Virtual Event provides a way to collect feedback in a way that is more anonymous (hence,
potentially more honest) and more immediate. It also allows for structured and measurable
responses, as well as for free-form comments.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Summary&lt;/b&gt;&lt;br /&gt;In summary, a well-planned, well-executed Virtual Event can supplement – or in some cases
replace – a traditional live meeting or conference. The use of a Virtual Event can allow
companies to communicate as or more effectively than the Live Event, in a more cost-effective
manner. The design and development costs of a Virtual Event can be easily offset by
the savings realized from fewer hotel charges, airline tickets, meals, and T&amp;amp;E costs. In an
economy that is increasingly uncertain, this is an aspect of business communications that
companies can not afford to ignore.</content></entry><entry><id>News66</id><title type="text">Viral Video Contest Marketing Campaign</title><updated>2008-03-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2008-viral-video-contest-marketing-campaign" /><content type="html">
		&lt;h5&gt;By Walt Wasdyke, Producer-Director, Creative Services
&lt;/h5&gt;
		&lt;i&gt;
				&lt;b&gt;“The Big Story: Dangerous Shortage of Influenza Vaccines!”&lt;/b&gt;
		&lt;/i&gt;
		&lt;br /&gt;
		&lt;br /&gt;I am sure you remember the subject in heavy rotation on cable news last year. As a result the
importance of receiving a flu shot rose to national prominence, at least among America’s
middle-aged and senior populations. But what about that elusive lot known as “Generation Y”
or “Echo Boomers”? The idea of getting a flu shot probably doesn’t register very highly
against global warming, the latest iPod or updating a Facebook page.
&lt;br /&gt;&lt;br /&gt;To reach the new crop of ‘Netizens’, an interactive agency was engaged by a pharmaceutical
company to create awareness for its flu vaccines in a new way. The agency envisioned using a
video contest on YouTube to generate viewer participation and spread awareness using 'viral'
channels.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Client’s key concerns, requirements and issues:&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Must generate awareness of the client &amp;amp; the flu vaccine &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Must generate interest from a large audience (through use of YouTube) &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Must be fun &amp;amp; interesting to audience &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;FMP’s Solution:&lt;/b&gt;&lt;br /&gt;FMP produced two videos for the agency. (1.) A contest promo and (2.) A sample contest
entry. FMP worked with the agency on original scripts, then took over the production. We
delievered both videos on time and on budget, having coordinated on camera and voice over
talents, video crews, editing, logo design, etc.
&lt;br /&gt;&lt;br /&gt;Key components of solution included:
&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Promotional message for contest &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Sample entry video &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Creative, humorous scripts &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Research on best encoding methods for posting on YouTube &lt;br /&gt;&lt;/li&gt;&lt;li&gt;A collaborative, friendly production process &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;Result:
&lt;/b&gt;&lt;br /&gt;The contest registered nearly 800,000 viewings of the promo, nearly 10,000 viewings of the
sample entry, and 60 entries by contestants. The contest’s YouTube channel garnered over
11,000 views and 85 subscribers. Buzz Accomplished…</content></entry><entry><id>News67</id><title type="text">The Time Has Never Been Better to Implement Webcasting</title><updated>2008-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2008-the-time-has-never-been-better-to-implement-webcasting" /><content type="html">
		&lt;h5&gt;By Will Kehler, Software Engineer&lt;/h5&gt;2008 is proving to be an exciting year for webcasting. While webcasting traffic has doubled
each year for the past decade, this year is seeing an unprecedented surge. Political webcasts
and debates are in full force ahead of this fall’s presidential election. On the worldwide stage,
the Olympic Games will, for the first time ever, webcast events live via the internet. The
previous record to date for concurrent viewers of a live stream webcast was around 170,000
viewers of Live8 in 2005. Millions of viewers are expected to watch the Olympic Games
webcasts.
&lt;br /&gt;&lt;br /&gt;As webcasting becomes more common to our internet habits, the use of webcasting in the
corporate world is also becoming more prevalent. Businesses are turning to webcasting as a
solution for meetings, conferences and other events. Given the current costs of fuel and travel,
webcasting’s cost-saving “green” benefits alone are proving it a logical – maybe even
necessary – tool for businesses today.
&lt;br /&gt;&lt;br /&gt;This year’s annual FutureWatch report, researched by the Meeting Planners International
organization, found that 28.3% of corporate meeting planners predicted that the use of
webcasts would hold steady, while 48.1% felt that the use of webcasts would become more or
much more frequent.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Webcast Types&lt;/b&gt;&lt;br /&gt;Regardless of the video file format, there are three main ways that users view webcasts:
&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Streaming webcasts require users to go to a website at a certain time and they are
only available once. Streaming webcasts are typically used to deliver video from a live
event. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Video-on-demand webcasts are used to allow users to select and watch a video
whenever they want. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Podcasts are videos that are distributed through an RSS feed and are received by users
through software. The most popular software for podcasts is Apple iTunes, Microsoft
Zune Marketplace, and Adobe Media Player. Podcasts are typically in a format and size
appropriate for users to transfer and view on a mobile device. &lt;/li&gt;&lt;/ul&gt;&lt;b&gt;Webcasting Solutions
&lt;/b&gt;&lt;br /&gt;Each webcast is unique and requires a different solution. There are several steps to a webcast
including live production, encoding, server storage, web application and the content delivery
network which delivers the video to the end user. Each step has several different technology
options depending upon the video that will be webcast.
Once a webcast has been designed to meet these criteria, it’s ready for consumption. Typically
upon a user click, the video is delivered on demand and is customized on the fly in multiple
bitrates, multiple video sizes, multiple formats and on multiple devices to ensure that the
webcast is viewable to all users.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;New Technologies in Webcasting&lt;/b&gt;&lt;br /&gt;There are currently many different technologies emerging in the webcasting world that
businesses should leverage in their communications programs.
&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Virtual event software is being utilized so that users can view meeting and
information sessions, interact with vendors and attend a conference remotely over the
internet. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Actual advertising in video has been largely extracted so that ads no longer are
encoded into a video, but are instead overlaid with modern web applications. This
allows for the changing of advertisements without the need to re-encode a video. It
also allows two different users to play the same video and view different
advertisements based on their demographics or behaviors. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;There has been an explosion of devices that now have the capability to stream video:
cell phones, mobile devices, televisions, and even game consoles can all now stream
video webcasts. &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;Dynamic / Interactive
&lt;/b&gt;&lt;br /&gt;No longer limited to a basic video player, webcasting has evolved and gained the dynamic and
interactive features of Web 2.0 technologies. Webcasting sites have grown into modern web
applications that utilize AJAX, Silverlight, and RSS technologies. Webcasts now include
dynamic information like side panels or video overlays that display data on the current
speaker, product images for the current item in an advertisement or statistical information on
the player at bat during a game.
&lt;br /&gt;&lt;br /&gt;Speakers can now send out a poll to viewers during a live webcast and see the immediate
results while they are still speaking. Similar interfaces can be used to allow viewers to
instantly text message a question to the speaker during a presentation. Users can leave
comments and rate videos on webcasting sites and can influence how the homepage behaves
when videos are listed by popularity. Webcasts now include links that allow users to instantly
share a favorite video with friends.
&lt;br /&gt;&lt;br /&gt;In the past year, FMP has designated many hours and dollars to research and development of
innovative webcasting solutions to enhance its webcasting offerings. If your company is not
already employing webcasting as part of your corporate communications plan, now is the time
to explore it.</content></entry><entry><id>News68</id><title type="text">Leveraging the Power of Video for Meetings and Events</title><updated>2008-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2008-leveraging-the-power-of-video-for-meetings-and-events" /><content type="html">
		&lt;h5&gt;By Ron Mintz, Director, Client Services
&lt;/h5&gt;So you’ve flown your company's entire sales team to a Florida golf resort for three-day
meeting. There's a lot to cover, but not much time. The stage is set and your VP is waiting in
the wings to welcome everyone. Suddenly, the lights come down and the screens light up as
the music starts. If there was ever a question about how distracting the sun and poolside
lounge chairs would be to your attendees, you suddenly realize you've got them right where
you want them.
&lt;br /&gt;&lt;br /&gt;Video has the unique ability of to inspire, educate and entertain, all at the same time. How's
that for efficiency? That is why it has become an invaluable communication tool for meetings
and events. From a short motivational clip to a 10-minute theatrical show opener starring the
company CEO as an action hero, there's an excitement and an attention level that only videos
can generate.
&lt;br /&gt;&lt;br /&gt;Advertisers have known it for more than half a century, but only more recently – with the
advancement of technology and prevalence of video in everything from cell phones to taxi
cabs – have meeting planners been capitalizing on the power and popularity of video to inform
and entertain audiences in corporate environments.
&lt;br /&gt;&lt;br /&gt;"Videos fit right in with expectations and provide the meeting attendee a way to connect with
information in a way they are used to and enjoy,” says Cher Przelomski, CEO of Planning
Factory International, a Delaware-based event planning firm in business for more than 25
years. And as attendees' expectations have changed, so have their habits for receiving
information.
&lt;br /&gt;&lt;br /&gt;"Think about how our society today communicates in general. Videos stream into and mimic
the ‘entertainment’ environment all around us. People are used to visuals: computers, flat
screen TV's with hundreds of channels to choose from, video games, even elevators today
have news and commericals playing; it’s part of the entertainment environment we live in."
&lt;br /&gt;&lt;br /&gt;In the meeting space, video helps to create and complete the team building environment for
attendees, creating an emotional connection between audience members who are all viewing
and reacting together.
&lt;br /&gt;&lt;br /&gt;It's this group reaction – be it one of intrigue, laughter or pride – that makes video so effective
for meetings. It breaks down communication barriers and touches people in ways other forms
of media can't. And unlike the Florida golf resort, it's completely portable.</content></entry><entry><id>News69</id><title type="text">Introducing the New FMP Website</title><updated>2008-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2008-introducing-the-new-fmp-website" /><content type="html">
		&lt;h5&gt;By Matt Henry, Vice President, Business Development
&lt;/h5&gt;
		&lt;i&gt;Think about business ... and for a moment, forget about finance, and metrics, and markets.
Because really, when it comes down to it, isn't business about connecting with people?
&lt;br /&gt;&lt;br /&gt;People like you, with plenty to do and lots on their minds. That's why your business communication needs to engage your audience. Not just as sales prospects, or investors, or even
as employees but, you guessed it ... as people. And that's why you need the people at FMP.
&lt;br /&gt;&lt;/i&gt;
		&lt;br /&gt;We are proud to announce the launch of our new web site at www.fmpmedia.com. We spend
a lot of time helping our clients tell their stories, and we wanted to spend some time telling
our own.
&lt;br /&gt;&lt;br /&gt;A picture is worth a thousand words, so a website should be worth ... I don't know ... a couple
thousand? So this time, instead of another article, we'll let the website tell the story.
&lt;br /&gt;&lt;br /&gt;Please take a moment to visit our new site to learn more about the people at FMP. The site
will be continuously updated with news about FMP and our clients. As always, we welcome
your feedback.</content></entry><entry><id>News70</id><title type="text">Keynote Intro Video for SAP/Coca-Cola</title><updated>2008-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2008-keynote-intro-video-for-sap-coca-cola" /><content type="html">
		&lt;h5&gt;By Jeff Fish, Producer-Director, Creative Services
&lt;/h5&gt;
		&lt;b&gt;Challenge
&lt;/b&gt;
		&lt;br /&gt;SAP, the world’s leading provider of business software, needed a video to support the keynote
presentation at SAPPHIRE '08, SAP’s premier educational and networking event. Part of the
presentation focused on Coca-Cola Enterprise's development of a "Voice Pick" system for their
warehouses. SAP turned to FMP to help develop a creative idea, specifically a "David
Letterman" approach to the video, where the edges of the pre-recorded video and real time
would overlap.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Key Concerns Included: 
&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Coordination of an interactive presentation. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Program needed to be entertaining. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Clearly illustrating the benefits of the technological solution. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Only a short time available for ramp-up, planning and creative. &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;Solution
&lt;/b&gt;&lt;br /&gt;The program began with the user process being described live on stage. Next, an "order" was
placed to the warehouse in Lakeland, FL. In the video, the order was fulfilled and the product
was driven via forklift to the keynote, where it then appeared live onstage.
&lt;br /&gt;&lt;br /&gt;Knowing that entertainment value was key to the success of the program, FMP devised a oneday
shoot that, in many senses, resembled a major motion picture production. We made
creative choices during the editing process to amp up the entertainment value. While staying
true to the actual 'picking' process, we took liberties with overly dramatic camera angles,
special effects and music to make a "hero" out of our "product picker." In essence, he became
Indiana Jones on a forklift.
&lt;br /&gt;&lt;br /&gt;The final step was transitioning the end of the video to the actual live entrance onstage. A bit
of fog and bright white light in synch with the last shot in the video completed the illusion of
an actual Coke product delivery.
&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Key Elements: 
&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Fast response, ramp-up and creative. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Work with non-professional talent on high-level presentation. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Continued planning and development in the field. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;View of the big picture and how the video piece would flow in regard to the live
presentation. &lt;br /&gt;&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;Results&lt;/b&gt;&lt;br /&gt;SAP was able to bring some levity to their keynote, while still spotlighting a very real benefit
of their product. Coca-Cola, and their partner Datria Systems, were able to showcase their
solution in front of a high-level audience. This entertaining approach cut through the clutter of
a long keynote and resonated with other SAP partners. Feedback was 100% positive.</content></entry><entry><id>News86</id><title type="text">HD: What is it and Why Do I Need it?</title><updated>2008-09-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-1-2008-hd-what-is-it-and-why-do-i-need-it-" /><content type="html">
		&lt;h5&gt;By John Baum, Art Director
&lt;/h5&gt;The topic of High Definition Video (HD) means nothing more than confusing numbers and jargon to the average person. When consumers are being encouraged to switch to HD, it is important that they be educated on at least a basic level about it.&lt;br /&gt;&lt;br /&gt;

The most common terms you hear associated with HD are 1080i and 720p. Let's talk about just the numbers first, then I'll explain the "i" and "p". The numbers refer to the vertical resolution of the two most common forms of HD. Resolution is most easily understood as the number of pixels or dots measured horizontally and vertically, like a picture frame's size is described as 8x10 or 5x7. The HD numbers are a kind of shorthand for the actual sizes of the video which are 1920x1080 and 1280x720 (width x height). In contrast, Standard Definition (SD) is only 720x480. &lt;br /&gt;&lt;br /&gt;

The "i" and "p" at the end of these numbers represent the terms "interlaced" and "progressive". Interlaced video means that one frame of the video is drawn onto the screen in two passes. The first pass will draw every other horizontal line and the second returns and fills in all the gaps. Each of these passes is known as a "field" and combined they create one "frame" of video. Progressive video has each frame drawn all in one pass and therefore more closely resembles the frames in film.&lt;br /&gt;&lt;br /&gt;

Even without understanding the technical details, it’s undeniable that HD looks stunning. And as the technology progresses and prices for the TVs, cameras and projectors drop, it is quickly becoming the new standard. It’s even beginning to appear on the web, and is a far cry from the blurry postage stamp-sized videos we were watching not that long ago.&lt;br /&gt;&lt;br /&gt;

Making it more common has made HD video production affordable. So, every business that already understands the power of video in business communication, can take advantage of HD's greater ability to attract and engage an audience. The perceived higher value and quality of HD will also project onto your brand. And the more it appears you care about your message, the more your customers will care about listening to it. 
</content></entry><entry><id>News87</id><title type="text">The Green Benefit of Virtual Events</title><updated>2008-09-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-1-2008-the-green-benefit-of-virtual-events" /><content type="html">
		&lt;h5&gt;By Sue Krause,
Marketing Manager
&lt;/h5&gt;In a recent issue of this newsletter, FMP’s Matt Henry talked about the cost-saving benefits of virtual meetings and events over traditional meetings and events. I am now going to discuss another benefit to virtual events: the environmental benefit.&lt;br /&gt;&lt;br /&gt;

Obviously, there will always be instances in which air travel is necessary in business and in our personal lives. But, any time a company cuts travel of any type, especially air travel, benefits the environment. That’s why many companies are moving to replace their traditional live meetings and events with virtual versions.&lt;br /&gt;&lt;br /&gt;Air travel is the single most climate-destructive human activity. According to a recent study produced by the Intergovernmental Panel on Climate Change, aviation fuel currently corresponds to 2-3% of the total fossil fuels used worldwide. The effects of aviation emissions on the global environment are remarkable. Global air travel generates almost as much carbon dioxide a year as all human activity in Africa. On top of their CO2 emissions and fuel guzzling capabilities, aircraft release other gases such as nitrogen oxides that have potent, climate-changing effects because of the elevation at which they are released.&lt;br /&gt;&lt;br /&gt;

A study by NASA in 2004 projected that jet contrails (clouds produced when jet engines pump extra moisture into the air) will increase temperatures in the lower atmosphere over the U.S. by at least one degree every 20 years.&lt;br /&gt;&lt;br /&gt; 

Over the past 10 years, passenger traffic on scheduled airlines has increased by 60%, and is expected to continue to grow more than 5% per year over the next 10 years, according to the study.&lt;br /&gt;&lt;br /&gt; 

That’s why every environmentally friendly
alternative to traveling we each choose
can make a difference. Just as carpooling
and switching to hybrid cars make a
difference on our roads, we should look for
other ways to reduce our carbon footprint.&lt;br /&gt;&lt;br /&gt;
One way that many cutting-edge companies
are doing that is by holding their
meetings and events “virtually” instead of
flying hundreds, or in some cases thousands,
of attendees to one main location.
Through the use of satellite technology
and webcasting over the internet, attendees
can still participate and interact and be
as engaged as if they were attending live.</content></entry><entry><id>News88</id><title type="text">Motivating Employees</title><updated>2008-09-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-1-2008-motivating-employees" /><content type="html">
		&lt;h5&gt;By Marty Rogoff, Senior Vice President
&lt;/h5&gt;We have millions of dollars of assets here at FMP – video projectors, screens, laptops, editing equipment, and so on. Each piece of equipment has great value, and management has the responsibility to ensure that each item is always ready to provide maximum output. Without question, however, FMP’s most valuable assets are our employees.&lt;br /&gt;&lt;br /&gt;
At FMP, our employees work hard and travel quite a bit, often away from their families for up to two weeks. It is our job as executives to let them know that we appreciate those sacrifices, and that doesn’t mean just by “giving them their paychecks.” Sure, employees take positions within a company for money, but research says that they don’t stay there for money. Turnover of employees, a huge issue in today’s Human Resources suites, is no longer a hidden cost to a business, but rather an obvious one. According to research, employees stay at a company and remain motivated for two main reasons: recognition and appreciation.&lt;br /&gt;&lt;br /&gt;

In the past year, in an effort to say “Thank You” to our co-workers, we’ve cut summer hours, added a Suggestion Box and enjoyed both a spring outing (bowling) and a summer one (mini-golf). We’ll continue to add new programs and policies as well as – daily – insist that we remember the value of a motivated and happy staff. 
</content></entry><entry><id>News89</id><title type="text"> FMP Turns a Traditional Event Virtual and Green</title><updated>2008-09-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-1-2008--fmp-turns-a-traditional-event-virtual-and-green" /><content type="html">
		&lt;h5&gt;By Tom Rohrer, Event Technical Coordinator
&lt;/h5&gt;A technology company called upon FMP to produce its quarterly meeting for Top Level Executives virtually for the first time to save money and time for the client and to help reduce the strain on the environment. &lt;br /&gt;&lt;br /&gt;
Virtual-format meetings and events offer cost-savings benefits by greatly reducing travel and accommodation expenses, while also reducing the carbon footprint of hosting an event. This type of event also opens up the event to attendees who otherwise might not have been able to attend a traditional meeting because of logistical reasons. Participants are no longer required to come to a central location, yet attendees can still take part – ask questions and even interact with vendors – from the comfort of their homes or offices. Virtual-format meetings also demonstrate that the host company is in the forefront of technology by utilizing the Internet as an actual and effective ‘meeting space.’&lt;br /&gt;&lt;br /&gt;&lt;b&gt;The Client’s Goal 
&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;Seamlessly produce an executive level meeting in four cities, across four international time zones so that all participants and audiences feel as if they are together at one unified event. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Successfully feed the content to a global virtual audience.&lt;/li&gt;&lt;/ul&gt;&lt;b&gt;FMP's Solution&lt;/b&gt;&lt;br /&gt;
The client’s Top Level Executives attended
the meeting via satellite and web
streaming from four different cities on
three different continents. The meeting
ran live two hours a day over a period of
three days. FMP’s teams, which included
amix of both creative and technical
personnel, were stationed in each
international city. One U.S. city acted as
“home base,” where the live switching ofthe virtual event occurred.&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Key Components
&lt;/b&gt;&lt;br /&gt;&lt;ul&gt;&lt;li&gt;A full production staged in each of the four
locations. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Four productions wed together using
satellite technology. &lt;br /&gt;&lt;/li&gt;&lt;li&gt;Web streaming to deliver the content live to
a global audience.
&lt;/li&gt;&lt;/ul&gt;&lt;br /&gt;&lt;b&gt;Result
&lt;/b&gt;&lt;br /&gt;FMP successfully employed satellite technology
and webcasting services to take this from
a traditional meeting to a virtual format.
&lt;br /&gt;&lt;br /&gt;This virtual-format of the event provided the
client with the opportunity to host the
meeting on a global scale while foregoing
much of the expense and intricacies that go
along with getting everyone on location.
FMP’s experienced team eliminated the
hassles of piecing together an event and
coordinating physical space. Furthermore,
leveraging technology in this way increased
the client’s capability to focus on content and
messages rather than superfluous amounts
of planning. This revolutionary virtual
meeting allowed presenters to focus on their
messages while FMP focused on delivering
that message across the globe.</content></entry><entry><id>News94</id><title type="text">FMP Provides Video Conferencing Solution in Wake of Volcanic Ash</title><updated>2010-07-08T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/7-8-2010-fmp-provides-video-conferencing-solution-in-wake-of-volcanic-ash" /><content type="html">
		&lt;p&gt;CONSHOHOCKEN, PA, July 8, 2010 – In April and May, a series of eruptions from an Icelandic volcano spewed enough ash to shut down European airspace and ground thousands of flights. The volcanic ash also threatened to cancel a crucial meeting being held by a leading global medical device company.&lt;/p&gt;
		&lt;p&gt;Instead of canceling or postponing this crucial meeting, the medical device company opted to harness the power of technology to assemble their multi-national leadership. FMP was engaged to provide a video conferencing solution that allowed 40 people to interact and collaborate over a live connection, in real-time.&lt;/p&gt;
		&lt;p&gt;Because of FMP’s innovative solution, the meeting was able to proceed as planned. Not only were the managers able to achieve their objectives despite a natural event, a significant cost savings was realized.&lt;br /&gt;&lt;/p&gt;
		&lt;p&gt;Read more about this solution in our &lt;a href="/case-studies/corporate-communications/international-video-conferencing"&gt;case study&lt;/a&gt;.&lt;/p&gt;
</content></entry><entry><id>News95</id><title type="text">FMP Scores a Silver Telly Award </title><updated>2010-03-07T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-7-2010-fmp-scores-a-silver-telly-award-" /><content type="html">CONSHOHOCKEN, PA, March 7, 2010 – FMP, a producer of integrated visual communications programs, has been honored at the Telly Awards for their work with Big Brothers Big Sisters.&lt;br /&gt;&lt;br /&gt;The winning video, entitled “Changing How Children Grow Up in America,” won a Silver Telly Award. The video was used to move and inspire Big Brothers Big Sisters volunteers at the annual meeting.&lt;br /&gt;&lt;br /&gt;“Using this video to kick off the annual meeting was extremely effective in communicating the importance of Big Brother Big Sister’s mission,” shared Don Cox, Vice President, Creative Media. “We’re proud and excited to have been part of such a great cause, and to be recognized globally makes it that much more gratifying.”&lt;br /&gt;&lt;br /&gt;Founded in 1978, the Telly Awards is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online film and video. The Telly Awards annually showcases the best work of the most respected advertising agencies, production companies, television stations, cable operators, interactive agencies, and corporate video departments in the world. The Telly Awards receives over 13,000 entries annually from all 50 states and countries around the world. The Silver Telly is the highest honor, and is awarded to the top 7% to 10% of all entries.&lt;br /&gt;</content></entry><entry><id>News97</id><title type="text">FMP Produces SAPPHIRE NOW/ASUG Annual Conference for the 16th Consecutive Year</title><updated>2010-07-14T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/7-14-2010-fmp-produces-sapphire-now-asug-annual-conference-for-the-16th-consecutive-year" /><content type="html">
		&lt;br /&gt;CONSHOHOCKEN, PA, July 14, 2010 – FMP Media Solutions, Inc (FMP), a producer of integrated visual communications programs, has once again successfully completed production of the SAPPHIRE NOW and the ASUG Annual Conference, in partnership with SAP (NYSE:SAP). &lt;br /&gt;&lt;br /&gt;For the 16th consecutive year, SAP has partnered with FMP to produce this year’s global customer and users’ group conference. FMP’s team, led by Executive Vice President Ron Giannone, was engaged to support the 13,000 attendee conference in a variety of disciplines. &lt;br /&gt;&lt;br /&gt;FMP’s services touched all of their areas of expertise, including global webcasting and live streaming, video production, satellite connectivity, video conferencing, audio/visual equipment management, and language interpretation services.&lt;br /&gt;&lt;h3&gt;Global Webcasting and Live Streaming&lt;/h3&gt;FMP Webcasting provided over 700 live and on-demand HD-quality broadcasts for SAPPHIRE NOW’s virtual platform, which extended the reach of both the Orlando and Frankfurt conferences globally via an interactive online experience, and attracted 50,000 unique visitors.&lt;br /&gt;&lt;h3&gt;Video Production&lt;/h3&gt;FMP’s video team produced and edited a number of multi-camera, talk-show style broadcasts on an on-site studio set, which will be used on the SAP Inside Access community. &lt;br /&gt;&lt;h3&gt;HD Connectivity (Satellite and Video Conferencing)&lt;/h3&gt;By the end of the show, over 1,000 hours of connectivity was realized, including live, HD satellite connectivity between Orlando and Frankfurt, and HD, two-way communications with Singapore, Tokyo, and Australia using alternative transmission methods. Additionally, press support for live interviews with CNN and CNBC was provided by FMP’s satellite crew. &lt;br /&gt;&lt;h3&gt;Meeting &amp;amp; Event Production / AV Support&lt;/h3&gt;FMP provided event production and management services, including audio visual support for the show floor (which occupied 906,000 square feet of the Orange County Convention Center), over 100 break-out/management rooms and almost 40 exhibitors, using 1,000+ pieces of equipment. &lt;br /&gt;&lt;h3&gt;Languages&lt;/h3&gt;FMP’s Languages division supported both simultaneous and consecutive interpretation services. &lt;br /&gt;&lt;br /&gt;Ron Giannone, Executive Vice President at FMP, said, “It’s extremely rewarding to see how FMP’s contribution to the conference has grown year after year. This year, for the first time, we provided HD-quality, live, streaming broadcasts for the virtual platform, in addition to the services we’ve provided in the past. We’re proud that after 16 years, we continue to be a part of SAPPHIRE NOW and ASUG, and we look forward to providing innovative solutions to our clients in the future.”&lt;br /&gt;&lt;br /&gt;Read more about FMP's solutions at SAPPHIRE NOW in our &lt;a href="/case-studies/corporate-communications/sapphire-now-asug-2010"&gt;case study&lt;/a&gt;.&lt;br /&gt;</content></entry><entry><id>News100</id><title type="text">Leading Asset Management Firm Partners with FMP</title><updated>2010-09-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/9-1-2010-leading-asset-management-firm-partners-with-fmp" /><content type="html">
		&lt;p&gt;CONSHOHOCKEN, PA, September 1, 2010 – FMP Media Solutions recently engaged with a global leader in asset and investment management to design and produce a video used at a large sales meeting. &lt;/p&gt;
		&lt;p&gt;The video was aimed at reinforcing the company’s core values and motivating an institutional and retail sales force to optimize performance. FMP’s creative services refined the initial messaging concept and utilized a combination of original on-location footage, existing video clips, client-provided still images, and complementary animation in producing the video. &lt;/p&gt;
		&lt;p&gt;The project was successfully completed within a very aggressive timeline, and the client was extremely satisfied with the impact of the message. After a successful initial presentation at the sales meeting, the video has additionally been used in multiple meetings and events to educate and motivate attendees.&lt;/p&gt;
</content></entry><entry><id>News103</id><title type="text">Leading New Jersey Hospital Partners with FMP to Produce Video Series</title><updated>2011-02-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2011-leading-new-jersey-hospital-partners-with-fmp-to-produce-video-series" /><content type="html">
		&lt;p&gt;CONSHOHOCKEN, PA, February 1, 2011 - &lt;font face="Calibri"&gt;FMP Media Solutions has been engaged by leading New Jersey hospital system to produce a series of video communications to promote the grand opening of a new facility in April 2011 and to educate the surrounding communities about the new features, benefits and quality of care being delivered to its patients. The new healthcare facility is located in southern New Jersey, and includes a comprehensive set of advanced services including a state-of-the-art “digital” hospital, and ambulatory outpatient services ranging from acute care, obstetrics to health and wellness centers. The series of videos will be used as part of the grand opening ceremony, on its web site and for community outreach purposes.&lt;/font&gt;&lt;/p&gt;
</content></entry><entry><id>News104</id><title type="text">FMP Media and Global Medical Device Manufacturer Team for Several Innovative Projects</title><updated>2011-03-01T00:00:00-06:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/3-1-2011-fmp-media-and-global-medical-device-manufacturer-team-for-several-innovative-projects" /><content type="html">
		&lt;p&gt;CONSHOHOCKEN, PA, March 1, 2011 - A leading global medical device company has collaborated with FMP Media to produce and facilitate a series of switched, multi-camera, multi-microphone video conferences across two continents, utilizing state-of-the-art internet-based video conferencing equipment.  These video conferences were a material enhancement of previous meetings with high-definition video resolution, improved audio quality and optimized utilization of existing bandwidth.  Based on the success of these video conferences, FMP was asked to produce and manage a virtual environment that allowed an online audience to participate in lab sessions and training seminars.  &lt;/p&gt;
</content></entry><entry><id>News106</id><title type="text">FMP Media Creates a Comprehensive Virtual Medical Training Symposium</title><updated>2011-04-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/4-1-2011-fmp-media-creates-a-comprehensive-virtual-medical-training-symposium" /><content type="html">
		&lt;p&gt;CONSHOHOCKEN, PA, April 1, 2011 - &lt;font face="Calibri"&gt;FMP Media Solutions has been engaged to create a comprehensive virtual medical training symposium for a leading global medical device manufacturer. Utilizing our new virtual meeting platform, the client desired to conduct an education and training-centric virtual event highlighting the best practice uses of its fracture repair technology with a cadaver surgical procedure, as well as video presentations from world-renowned physician experts on the recent developments in the clinical area.&lt;/font&gt;&lt;/p&gt;
		&lt;p&gt;
				&lt;font face="Calibri"&gt;FMP produced the video shoot of the cadaver surgical procedure and the physician expert presentations.In conjunction with our partner, VCopious, the video content was released “live” over the web on the launch date (with live chat and social networking capabilities) and then remained on-demand for 120 days thereafter for easy access and review.&lt;/font&gt;
		&lt;/p&gt;
</content></entry><entry><id>News107</id><title type="text">Big Brothers Big Sisters of America chooses FMP Media Solutions</title><updated>2011-06-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/6-1-2011-big-brothers-big-sisters-of-america-chooses-fmp-media-solutions" /><content type="html">
		&lt;p&gt;CONSHOHOCKEN, PA, June 1, 2011 - &lt;font face="Calibri"&gt;FMP Media Solutions, an award-winning digital media, streaming and event production company, has delivered an opening session video for the 2011 National Conference for Big Brothers Big Sisters, a non-profit organization that forges mentoring partnerships between volunteers and children in need.&lt;/font&gt;&lt;/p&gt;
		&lt;p&gt;
				&lt;font face="Calibri"&gt;The Big Brothers Big Sisters National Conference is the organization's premier event of the year, with this year’s event being held in Dallas, TX on June 15, 2011. For the opening video, FMP worked closely with the organization to determine a creative approach that conveyed Big Brother Big Sister’s message of mentoring the youth of America and the positive outcomes for both the individuals involved and the community at large. Concurrently, the video will be used as a messaging tool on BBBS’ website and other internal communications.&lt;/font&gt;
		&lt;/p&gt;
</content></entry><entry><id>News108</id><title type="text">FMP Media's &lt;i&gt;Languages&lt;/i&gt; Division Communicates Major Corporate Acquisition</title><updated>2011-07-01T00:00:00-05:00</updated><link rel="alternate" href="http://www.fmpmedia.com/about-fmp/news/7-1-2011-fmp-medias--i-languages--i--division-communicates-major-corporate-acquisition" /><content type="html">
		&lt;p&gt;CONSHOHOCKEN, PA, June 1, 2011 - &lt;font face="calibri"&gt;A prominent science-based product and services company recently relied on FMP Media Solutions to help them globally communicate a major corporate acquisition. With only a five-day window for completion, FMP was tasked with subtitling three employee communications videos into eight languages. The purpose of the videos was to introduce and welcome both companies’ global workforce to the exciting future created through the acquisition. FMP’s ability to rapidly turnkey all associated project services made it possible for the newly joined workforces to be thoroughly informed of the acquisition as it was happening.&lt;/font&gt;&lt;/p&gt;
</content></entry></feed>
